10 Email Marketing Tips To Improve Your 2022 Results!

Are your Email Marketing Campaigns getting results? If you are like many companies, the results you have achieved have plateaued and, in many cases, decreased. The problem typically stems from the 10 most common mistakes that Email Marketers make when trying to use Email to grow their leads and sales. See if your company can improve your results by fixing these errors. If you want to greatly improve your results, register here for my Free Webinar on 4/13/22 to Win the Inbox Battle.

1. The number one reason people open emails is that they recognize the sender and trust them. Make sure you are using an email address and the “From” name that is the most recognizable for your company or organization. You have two seconds or less for the recipient to recognize you.
2. Many subject lines are a turnoff because they do not answer the real question, “Why is this email important enough to read now?” Get away from being cute or clever; instead, drill down to the urgency and the benefit to the reader to open and read your message. Words matter!
3. The key to a successful email is not the open rate, it is the action they take after opening your email. That is where your content and call-to-action clicks will either be successful or fail. Each email should give the reader an action to take, and that action must be relevant to them. If they are not taking any action after opening your email, you need to re-design it to motivate an action.
4. Make sure that you understand what your recipients are expecting from your monthly email. If you are seeing unsubscribes or fewer opens and click-thrus, your content is not doing the job.
5. When writing your emails, ask yourself if the content you are sending is likely to result in another inquiry or sale. Then send out a test to see if the sample recipients take an action. If none do, go back and design another email with more compelling content.
6. If you are trying to get more people to subscribe to or join your list, look at your sign-up pages and see if they are compelling. Do they promise something that will save your customers and contacts time and money, or provide a tool that will answer their questions? If not, consider changing your sign-up and providing something your audience will value.
7. Review your stats to identify if you have been sending out your emails at a time that your average recipient is opening it. If not, review your stats and set up your next campaign to go out on your best open day of the week and then select two times of the day with your highest engagement. Then use A B Testing to see which day and time works best for your list.
8. How long are your email campaigns? A typical email campaign should be less than 200 words and should be in a font size that is greater than 12 points.
9. Have you proofed your email campaign on a mobile device? Have your team members review a test email using a laptop, mobile phone and a desktop computer. Verify that the content is easy to read and that the formatting is professional.
10. Review your stats for unopened emails as well as emails that do not get clicked. See if you can design some other email campaigns to test on the list of contacts who are not paying attention. Design the emails to get them to both open and click on the content. If they are still not engaging, consider having a sales team reach out to them or identify the content that would help them most. That answer will help you with all your contacts in the future.

If you need help tracking or improving your marketing efforts, contact Liz Harsch by email or call Tailor-Made Advertising at 310-791-6300 to keep your organization thriving in 2022.

Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities and MWD and County outreach partners plus many Chambers of Commerce for over 25 years. She can be reached at her Torrance, CA, office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at http://bit.ly/workshopscal .