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Whether you have a sales team or are yourself the sales department, it’s key to identify any changes in past and present sales patterns and review how potential customers see you in relation to your competition. Beware of a disconnect between what your company promises and what your company delivers If you have not recently–and objectively–shopped your product or service, you may have missed changes that the industry is offering today that can make your company look out of touch. Our review will expose how your company is seen online through your customer’s eyes. With that information and competitive analysis, we structure a sales training program for you, so that during a 2-hour or 4-hour training session we can motivate your team and help identify the best leads with the most potential for generating sales. Our training sessions often identify a fresh approach to moving your team from good to great. Consider setting up a training session instead of repeating your sales meeting with the same old content every day.
By facilitating a new approach to successful selling, managers see how our sales training sessions stimulate new ideas that help the sales department connect with the marketing team for a much more effective plan. By adding a strong CRM and selling the sales team on using it, both sales and follow-ups (which lead to sales or fundraising) will improve.
There is a science to customer service that can improve your sales and customer satisfaction ratings. How are your phone inquiries and emails being handled? An expert trainer can look at your customer service department and expand your sales results. Are you personally checking in to see how satisfied your customers are? Have you asked them to pass your promotions and communications on to their friends and peers? Our customer service training program shows your customer service department how to become an integral part of your sales team while also helping your company manage your reputation. Their actions will affect future sales, and they could be helping you add valuable contacts to your lists of potential and past customers, donors, volunteers, and advocates. Good customer service is key to your referrals and ratings, and they often add insight when the company is not meeting expectations (before bad reviews occur). Take the time to train everyone from your receptionist to your delivery person or installer on how to add to your stellar reputation and identify opportunities for your company to grow. Put these powerful marketers to work to help achieve your marketing goals. We teach your team how to move from a passive role to being actively engaged in helping your company grow by growing your reputation and adding to you contact list.
The number one reason that small businesses fail is that they did not examine their business to determine its profitability once the owner’s time and that of supporting staff is included. While passion is key to getting new business, it should not result in lowering your cash flow by offering discounts that don’t really make sense to your bottom line. Case in point, one customer wanted to increase their sales of a product line they liked selling due to the quality of the product. However, our analysis showed the profitability of that product cost the company more money. Increasing sales would have been a losing proposition without a price increase. We found a middle ground by suggesting they package the sale with another product that would provide a profit as a bundle. We also showed them a new vertical market that was overlooked in the past and proved to very profitable in the future.
How are your phone inquiries and emails being handled? The first person who has contact with your customers and potential customers is often the person handling your phones. That position has a rare opportunity to impress or turn off the next caller. We can train and monitor your team to be more effective through call training and audio taping of calls, to improve not only their effectiveness but also their confidence to be able to turn any caller into a stronger lead. Since you pay for every lead by spending money and time getting those contacts, it is key that your call handler is empowered to add more contacts and to update information on your past contacts to keep the sales team updated on progress. An expert trainer can train your customer service department to establish a better relationship and pass your promotions and communications on to their friends and peers.
When you hire Tailor-Made Advertising to evaluate and train your marketing plan, we start by asking numerous questions about your goals and your marketing process. Once we review your answers, we also review the analytics regarding your marketing program to determine if it is achieving your goals and paying off in terms of sales, contact growth, and profitability. Numbers don’t lie. By taking an objective look at your marketing plan and its results, we can provide you with some valuable insights and identify opportunities that may have been overlooked in the past.
Do you have a small business group that wants to learn more about steps they can take to help increase their business? We can help with our Small Business Marketing training program that addresses what companies today can do to improve their sales. We teach the team to look at their business through the eyes of their customers–and competitors–and to take steps to take charge of their sales and marketing program and evaluate it more like larger companies do. Small businesses often overlook some obvious methods that can make a big difference to their bottom line.
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