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The following marketing tools are recommended by Tailor-made Advertising.
Owning and operating a small business is challenging. Often, as the owner, you wear many hats. Constant Contact provides tools that help you find new customers and grow your business. Tools that help you manage the marketing aspects of interacting with your customers: email, social media platforms, text messaging, and more. And if you ever run into trouble, Constant Contact’s support staff is on hand to help.
Constant Contact is an Email Marketing platform complete with free phone support and free online chat support six days a week. Constant Contact provides user-friendly, mobile-responsive templates that measure your results, and offers many other useful tools as part of your subscription package.
If you only have one marketing tool, it should be an email platform that has a robust CRM-like environment like Constant Contact. For a free, no-obligation trial subscription, click here. If you decide to subscribe to this tool, email me for the latest coupon code to save 30% off for the first 3 months. Get a FREE 60-Day trial or contact us to get a paid account and receive a FREE template to match your website and a branded sign-up landing page you can use to incentivize your subscribers ($250 value).
If you are a service business or you sell a high-ticket product or service, your call to action may be dependent on having a conversation with the customer. Setmore’s free scheduling software lets you organize your business with 24/7 automated online booking, reminders, payments, and more. Share your online Booking Page so that every new appointment automatically lands in your calendar. Your appointments can include easy-to-use one-click Zoom or Teleport video meeting links. You can also set up consultation appointments that require pre-payment for your services. Arrange for payment, easily and securely online, so that you no longer have to chase down payments for appointments or deal with no-shows. In fact, you can set you payment and cancellation policy to be clear before setting the appointment. Setmore can also send out personalized email and/or text reminders to every customer. In addition, it can be tied to your CMS in your Email Marketing program to share contacts from Setmore and include them in your Email Marketing efforts going forward.
Are you finding it hard to manage your business and your social media efforts? Hootsuite is a social media management platform that supports over 20 social networks, including Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok. Time constrained companies use Hootsuite to monitor, schedule and post social all in one dashboard and set it into an automation mode to keep posting and improving their social proof. It’s obviously key to review the analytics to ensure the posts are engaging your follower and increasing your fans, which is why Hootsuite has analytics and feed reporting that shows you which posts garnered the best results. Use Hootsuite to schedule and publish content to multiple social profiles, and to track the effectiveness of your posts in real time. Easily view all your scheduled and published content in one calendar, where you can also create new posts and organize existing ones. Customizable streams allow you to stay informed about market trends and competitors. Hootsuite can promote your organic content and manage paid ads. Plus, Hootsuite can measure your results across all social networks.
Are you looking for more power in your Email Marketing program that integrates everything into one automated system? Consider SharpSpring. SharpSpring (a company of Constant Contact is for companies that need to combine Marketing Automation, Email Marketing, Social Management, Landing Page Design, Campaign Design, Digital Ads and more. Visitor ID is a secret weapon integrating the marketing automation tools. It can identify twice as many visitors to your site as other competing platforms. Use behavioral-based tracking to learn what motivates each click. Identify pain points and successful strategies so you’re your website never stops optimizing. Receive a list of the day’s hottest leads directly you’re your inbox and act at just the right time to convert those leads to sales or donations.
While the price tag of this product is a step above Constant Contact’s platform, the time saving benefit of everything being integrated into a simple dashboard system that allows you to manage it all within your account will pay back in dividends in terms of your time and control. Get a demo here to see if SharpSpring is right for you.
SharpSpring puts an end to boring, mass emails blasts and saves time on your marketing strategy. Use the platform to start conversations that lead to conversions with personalized messages and automated campaigns that respond to user behavior. Use the SharpSpring email marketing platform to track leads “after the click”. Unlike other email service providers, our detailed analytics on every interaction helps you send the right message at the right time and send your sales team into action with real-time notifications. Collect leads that integrate directly with your CRM software. Build, customize and reorder fields effortlessly with a sleek drag-and-drop editor. The dynamic forms autocomplete fields for known visitors to improve conversions and look great on any site with custom CSS. You can even map fields from 3rd party and native forms. Best of all, analytics and reporting keep everyone at the company in the loop.
Taking charge of your website hosting is mandatory for any company today. Too often companies have found themselves having to recreate a website due to their website designer locking them out or no longer supporting their platform. When you own a website, you should be the primary contact and the only contact that is capable of moving or shutting down your website. It is also important to know that you can sell your domain and your website itself to another company when you are ready to exit your business. This can only happen if you are in the driver’s seat. HostGator currently hosts over two million websites across a wide variety of website hosting plans, for a wide variety of businesses, large and small. Shared website hosting, cloud hosting, VPS hosting, dedicated hosting, WordPress hosting and more. Pick the hosting plan that’s perfect for you. HostGator also provides domain name registration services and domain transfers. Their customer support operates 24/7/365, and they offer phone and chat support to help support your website hosting or domain renewals.
When it comes to follow-up, it is very important for prospects and your customer to see your branding come across their platforms on a regular basis. During downturns, many consumers made assumptions about companies being in business based on an absence of presence. Now image that once a new prospect visits your website, they are followed up with a direct mail postcard, letter or brochure withing a week of that visit. That is what NaviStone’s “Digitally Powered Direct Mail” technology allows you to accomplish. You can acquire new customers by using online intent data and delivering high-response personalized direct mail within 24 hours. NaviStone provides personalized direct mail based on intent (site visitors receive mail that’s personalized to them based on their browsing habits) and is fully compliant with all privacy regulations regarding solicitation and mailings. The more niche market your consumer is, the more cost effective this program delivers. It is a truly cost-effective program that can target your market with laser accuracy. You can easily upload your creative online (or a company like Tailor-Made Advertising can do this for you) to expedite your follow-up direct mail in record time.
Disclaimer: Tailor-made Advertising participates in affiliate and/or reseller programs with some or all of the tools listed above, and receives a commission from the sales of certain items, but the price is the same for you.
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