Advertising Services

Are you making the most of your marketing efforts?

For over 20 years, Tailor-Made Advertising has helped small businesses grow, existing businesses expand faster, and start-ups get started. We connect marketing strategy with effective advertising tools and targeted branding, while analyzing and growing your business. We are your advertising team when you need one.

What makes us different?

• We start every project with marketing research and advertising strategy.
• Before we begin to design your campaigns, we work with you to set realistic goals and determine the desired results.
• We define your target market and evaluate the best advertising vehicles and media mix to effectively reach them.
• We differentiate your products and services from those of your competition, by reviewing your pricing, packaging, positioning, promotions, and sales strategies in advance.
• We also suggest a clear follow-up strategy to best motivate potential customers to become your customers, fans, and supporters.
• Lastly, we monitor the results and measure your analytics and ROI to improve your results over time.

What Marketing & Advertising Help Do You Need?

Most businesses use a media mix of marketing tools and media to achieve their marketing goals. We help you determine the advertising and marketing tools to deliver the best results based on your business, sales, and/or fundraising goals. Our objective is to help you create a media mix and “omnichannel” marketing to help you grow. Some of the services we may suggest are:

• Marketing Director/Consulting: Our Marketing Director is for hire. Let us review your current or past marketing strategy, analytics, databases, and promotions for opportunities to grow your business faster and improve your results.
• Marketing Research/Analytics: By reviewing your past sales and advertising goal performances and objectively comparing your company with your industry, competitors, market conditions, customer satisfaction, pricing and analytics, we can determine how to position your company to differentiate it from the marketplace. We can also identify any obstacles that are preventing your company from growing faster. From a deep dive into your database of contacts and customers to reviewing your past promotions and online analytics, we will deliver a report and specific objectives you can use to grow your business in the future.
• Media Planning: Budgeting, negotiating, and implementing the right media mix to reach your target market reliably within your marketing budget.
• Digital Advertising: AdWords, Display & Search Pay-Per-Click, Streaming, Mobile & SMS.
• Social Media Marketing: Organic & Paid Marketing, Strategy, Video, Lead & Marketplace.
• Email Marketing: Newsletter, Auto-responders, Drip Campaigns, Landing Pages.
• Creative Branding: Logo & Ad Design, Direct Mail & Print, Videos for Broadcast, Signage.
• Content Marketing & Blogging: Copywriting, Creative Art & Videos for Public Relations, Website, Webinar & Blog Strategy.
• Website Design/SEO: Strategic evaluation and website design using the most effective website platform and plugins to maximize the functionality of your website, and thereby achieve your company’s goals. An effective website saves time by collecting potential customer contacts 24/7 and reducing customer support time. Search Engine Optimization (SEO) evaluates your keyword performance with search engines to bring more traffic to your website and improve your online ranking and website listing performance.