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Whether you need a logo, digital ad, traditional ad, or a website design, we always start with market research. Before we begin your campaigns, we take a good look at your past efforts and your competition to provide you with a competitive advantage. In addition, we review the media where the campaign will run to best match our solution with the target market that uses that media source. We identify what works best in your industry and the relevant media, and we highlight your company and/or product advantages into the solution. Effective communication depends on a creative formula that combines market research, graphic design, and coordinated artistic direction. Our team uses proven principles of audience perception, graphic images and/or video, dynamic copy, color, and fonts to effectively connect with and motivate your target market.
Is it time to design a new logo or re-design your existing logo? Your logo is your company’s brand and profile picture. It needs to represent you in sizes both small and large. So, be sure to select something that projects a clear message to your target market and is unique. At Tailor-Made Advertising, we send you Questionnaires to help us define your logo before designing a great solution. We also review your competition before we get creative. We review your customers’ experiences so that we understand your reputation, then we design a logo that connects your marketing advantage to those who know you best. Once the verbal goals are defined, the resulting logo choices we provide will look great and brand your company or your products in a way that builds value every time it appears to your audience. Make sure you hire a firm that is identifying your goals clearly before creating any design.
Whether you need help designing your Email Marketing Campaigns or creating effective Google, Facebook, Instagram, LinkedIn, YouTube, or other social media ad campaigns, the key is to target the right audience and segment your ad campaigns to deliver the best action(s) for success. This will deliver more value for your marketing dollars. Our experience designing successful digital campaigns includes search ads, lead ads, video ads, carousel ads, dynamic ads, dynamic ads, display and banner ads on strategic websites and digital network media targeting the right audience to maximize your budget and ROI. We manage campaigns to be more cost-effective by identifying the right audience, creating multiple ads, tying them into effective landing pages and testing them against one another to improve your ROI. We always set up your campaigns within your own accounts and track them with you so we can monitor and improve the results of your campaigns over time. We keep you in control to continue the strategy on your own should you so desire with you owning all accounts and the platforms used to manage those campaigns.
The best digital marketing campaigns have multiple types of ads while segmenting different audiences with the right content and campaign types. At Tailor-Made Advertising, we will review your goals and suggest which ad types are going to give your company the best results including keyword and dynamic ads, display ads, video ads, and interactive ads. We will also do a deep dive on your best customers and identify the best audiences to attract for your products and services. If you have used digital advertising in the past, we will review your analytics to determine the most effective ad types you have executed before launching your next ad campaigns. We are happy to recommend new networks that reach the same target market where your advertising dollars may achieve even more results.
Newspapers, magazines, and industry publications are still good advertising tools if their subscribers are in your target market. In fact, those same media sources have gotten even more sophisticated by offering their subscribers digital content along with their print ads in their publications. Print advertising is still powerful, from direct mail to publications that look like a magazine but are in fact advertisements with a theme, like Home Improvement, Gardening, Music, etc. At Tailor-Made Advertising, we research to determine if there are media options in print that make sense for our customers. Then we design ads that get their attention and have a call to action that helps us track the results of those ads. Consider the magazines or publications that you like to read while in line at the supermarket or publications that come in your mailbox. Together, we’ll set goals for each ad campaign so that we can measure your results before and after the campaign has run. An excellent ad is not just one that looks good, it must motivate the target market to take an action. With the right advertising tools, you should be able to see the results and ensure that the branding is on target.
Professional videographers, commercial and portrait photography use their experienced eyes, props and identify the best angles to create drama and highlight your products or services. That is why we have specialists who are skilled in videography, commercial and portrait photography, who are not only artists but understand the marketing perspective of their work. Because the key to your images is that they reinforce your company’s overall image, it is key that we capture not only your product, services or non-profit, but we focus on showing the benefits to your customer or donors. Our team has the skill and experience to get the job done quickly and affordably. And we always include your full use of the images online and in print. We also maximize our shoot day by identifying the images we want to capture well in advance with you approving the list and we will manage the shoot day to ensure the mandatory shots are captured.
Professional videos and photography are mandatory for compelling campaigns. The best video campaigns highlight the marketing benefits of your products and services while also including a call to action that is measurable. We start by reviewing your marketing and business goals for your video campaigns and reviewing your competition along with industry ads and footage to ensure that your video is compelling and elicits an action. Before the photo/video shoot date, we consider what else you can do with photos and videos, and we create a list of desired shots of your products or services to highlight different benefits. Doing so in advance of the shoot makes the most of the filming time. Once we agree on the shooting goals, we bring in our video team to capture raw footage that can be edited with graphics and music to deliver the best representation of your company. We edit and produce the video in short and long lengths to provide you with strong content that can be used in ads, on your website, and in your social media posts. The resulting video can be used over time and on any platform to help tell your story.
Writing compelling copy can be a challenge, whether you are writing a blog post, a public relations campaign (typically using multiple media), a direct ad campaign, or an indirect ad campaign. Our copywriters must satisfy you (the client) as well as your target market. They must research your industry and review competing content, while empathizing with potential buyers and identifying the content that will motivate them. The copy must personify a corporate image and generate goodwill. At the same time, copywriters must satisfy you — the client — because you have strong opinions about your company’s products and services. Our copywriters have written copy for digital ads, blogs, websites, radio, television, and online presentations; including ads that make a lasting impression in 15 to 60 seconds and in longer formats. Good copywriters must avoid creating ads that elicit laughs without leaving a lasting impression of the brand name. Like any experienced guide, our copywriters take creative risks and discourage egomania — the solution must leave a lasting impression of the product for consumers to act upon.
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