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For over 20 years, Tailor-Made Advertising has been helping small and medium-sized Southern California businesses thrive. In up and down markets, we provide marketing research, media planning, digital and traditional media solutions, graphic design, art direction, videography, photography, media negotiation, and content marketing.
At Tailor-Made Advertising, we understand the needs of small businesses. In fact, we have been consulting and providing media planning for business owners successfully for over 20 years. That experience has created a valuable network of advertising professionals who prioritize our projects and deliver high-quality services ranging from graphic design and ad campaigns to filming and production of videos, webinars and sales tools, all at reasonable pricing. In addition to our marketing team, local media groups contact us regularly with special offers and deals to help our clients stretch their media budgets with online and traditional media options.
If you’re challenged to expedite an effective media plan for your company this year, join the companies that have hired us and seen their marketing goals become a reality. Add our team to yours! You can hire us on an hourly consulting basis, by project, or on a monthly fee basis, depending on the marketing and advertising services you need. We provide:
Owner and CEO Liz Harsch has been working with small business owners for over 20 years. In addition to her skills with matching the right advertising and marketing media with your target market, Liz has managed and trained clients and their staff on how to implement smarter marketing strategies within their budgets. By helping clients right-size their marketing efforts through good times and bad, Liz’s experience delivers better results in all financial climates. Her focus on your target market–and on any shortcomings of your current media plan–will directly improve your bottom line. By reviewing your market statistics and your past best customers, Liz can demographically profile and identify similar interests to help you find your next best customer using an improved media mix to grow your sales. Using analytics to measure your results and identify any marketing challenges, Liz delivers fresh ideas on how to capture more market share, which in turn will grow your business faster.
An award-winning Master Certified Trainer with Constant Contact, Liz Harsch is often called The Queen of Analytics. She understands that truly effective media can be quantified and tracked, and the results proven using Google Analytics, social media Insights, call tracking, and other digital tools to show her clients what is working and what is not. Liz is also a marketing and sales trainer for SBDC, SBA, SCORE, and many Chambers of Commerce and Organizations. She has taught hundreds of in-person workshops and online webinars to business owners on Email Marketing, Social Media and Sales Strategies, and Recession-Proofing your business and your media plan to grow faster and smarter. Her understanding of marketing principals has enabled her to develop quick-growth ideas for hundreds of companies.
Once you set the budget and we understand your marketing goals, we will put together the marketing plan and advertising tools that will work best to achieve them. We always solicit multiple quotes to stretch your ad budget while maintaining quality solutions. We work with many advertising professionals including graphic artists, website designers, photographers, production companies, mail houses, and other industry professionals to meet the marketing goals of our clients.
Located in the South Bay in the city of Torrance, we serve companies throughout Southern California.
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