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One of the first steps we take with new customers is to evaluate their website’s performance and identify which of their website pages are getting referrals from search engines. We review your company as well as your marketing goals to see if we can improve an existing website or create a better performing website. At Tailor-Made Advertising, our team offers a full suite of website design, copywriting, development, and re-engineering services. We can plan and manage your website development with your website developer or with ours. We can provide website hosting, handle domain registration, catalog your site in all the search engines, take care of routine maintenance, and prepare statistical reports on your site’s traffic and performance. We offer the individual services outlined below, or you can choose full service if you prefer. We always begin with an evaluation of your marketing goals and budget.
Our website design team listens carefully. First, we review the results of our market research, which includes a questionnaire for you and your team to fill out regarding the features you want most in your website. Then we meet with you to show you which features–when added to your website–will save your company time and provide better service for your customers and website visitors. We also compare your website to your online competition to ensure that the website we build for you is competitive, functional, and well branded. Your website also needs to include an easy way for interested parties to ask questions and send you an inquiry any way they want. Once we understand your target market, we design a website that will pique online curiosity and service your loyal customers by improving communication, collecting lead information, and providing information needed to purchase or invest in your products, services, or non-profit.
Website copywriting is extremely important, and the job is never done. Over time, products get updated, terms change, new vernacular is used, and Blogs need to be regularly posted; such ongoing revisions are crucial to keeping your content relevant and search engines happy. It is also important to research keywords and customer perspectives in order to deliver copy that anticipates customers’ needs and provides searchable information that convinces prospects to consider and trust your company. While copy alone will not make a website successful, bad writing will move a website visitor to another website quickly. Each product and service must create a brand that the website visitor determines is worth their time, money, and trust. A good writer accomplishes that goal.
We design your website to help you accomplish your marketing goals. We also want to build in functionality that will help you support your customers or members after they select your firm. Today you need a website designed to share your content. Each website page should be a potential landing page for your products, services, and support. A good website should provide a way for leads and customers to reach out to you and locate easy-to-find answers to their frequently asked questions. Products and services need to be well organized, so it is easy to navigate your website. Also, your website needs to be mobile responsive and adaptive so that all its content looks great on smartphones, laptops, tablets, and PCs. A good website designer will suggest plugins and digital tools to help you market your product and services more effectively. The resulting website design brings all these elements together.
A good website should get better over time. In addition to requiring maintenance for platform, template, and plugin updates, websites require a strategy. We provide a long-term website growth plan that helps you keep visitors coming back and creates a cost-efficient way to keep contacts informed about your latest developments and products. We build in tools like Blogs and plugins that offer you and your team more functionality, ranging from lead generation to SMS and Email subscriptions to encourage visitors to use a form to request more information. We may recommend adding other tools and plugins to help your company save time and communicate to customers using automation when possible. We will also build in analytics to learn more about how visitors use your website, which may lead to suggestions on how to improve performance and expand its usefulness over time. Analytics will provide more insight into which of your products and services pages are visited and reveal details on how they are used. For a website review or estimate to get started, contact us here.
Search Engine Optimization is not one action but the culmination of many. It combines the following: Page Quality, Link and List Building, Email Marketing, Social Media Marketing, Site Mapping, Site Time Management & Performance, Content, Keywords and Newsfeeds. In fact, Google has an algorithm that identifies a quality score for each of your website pages and whether they are a good match for a specific search keyword. Your website’s performance is key to how your website will rank with search results. Your web designer should include SEO tools and a directory and site map on the back end of your website to help bots connect your content quickly and optimize it for your primary keyword terms. Back links and referral websites can also help Google optimize your website, including links from blogs, social media sites, newsfeed sites, plus your online listings and pages.
How does your site perform? It doesn’t help your company if the traffic to your website leaves your site once they get there. Perhaps it takes too long to load your page, or a visitor doesn’t see right away what they came to find. We use analytics and insights to identify any problems prior to building or improving your website. While many service providers will take your money to get you to the top of search, it will not last. The best way to improve your website performance is to measure it and then increase your inbound and outbound referrals, improve the programming and load speed, and review your website statistics to improve your results. In addition, it’s important to improve your website’s relevance by providing content that keeps visitors on your site for longer periods of time. If you are not currently studying your analytics and the way visitors navigate and get to your website, you are missing valuable opportunities to connect with more web visitors. At Tailor-Made Advertising we collect that data and put it in a report that gives you a clear understanding of how your website is being used now and what you can do to improve it. Sometimes we identify pages on your site that are unused or are unhelpful. Other times we show you that your site is not functioning correctly on specific web browsers or mobile phones, which discourages your visitors. Let our team review your website and provide you with a checklist on how to improve your website’s performance.
Search Engine Marketing (SEM) combines search engine optimization, paid search campaigns, online advertising, and directory listings to connect the right target market to your website. It includes a strategy to help you find new customers through online search, reviews, groups, and listings, and the actions you want taken to achieve your marketing goals. This is a process that begins with asking what you want from your website visitors and how to drive the traffic to the website content most relevant to those visitors. This process takes time but is one of the most valuable services as it will improve your ratio of website visitors to action item or engagement. We can help you set the goal as to what is a successful visit and what is not and then determine how to improve your site and your results.
Once your website is optimized and performing well, it’s time to consider Digital Advertising on Search Engines or Social Media ads to improve your organic and paid results. Statistics show that most people search online to ensure they are making the right choice and compare at least two options, right before they purchase. Those are “hot prospects,” so you want to make sure your company appears in that search result. By using digital advertising—such as Paid Per Click or display ads from Google, Yahoo, Bing, Facebook, Amazon, or other advertising platforms–you can ensure that your website ranks higher and gets more traffic (which will also improve your ranking). Display ads can play a role because keywords are part of the description that goes with the images. Search ads are based on keywords or terms that you want associated with your company or products. It’s important to have those keywords on your website or landing pages to reduce the cost of your ads. By improving your websites performance first, you will pay less for those ads. See more about digital advertising options on our Digital Advertising page.
Your website design starts with a goal, and each custom solution should help your new website achieve that goal and save the company time with a better functioning website. Here are a few examples of the goals achieved.
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