A landing page is a strategically designed, one-page website that attracts your target market and provides information that drives customers, contacts, subscribers and sign-ups to take action and conversions. There are also different types of landing pages that work best to achieve your marketing goals.
Lead generation landing pages are designed to collect visitor information in exchange for a promotion, tips or guide, or a similar incentive like a coupon or how to video.
Sign-up landing pages are designed to get customers and leads to sign-up to get specific content or ongoing information they are interested in receiving.
Shoppable landing pages are designed to highlight specific products or services and make it simple to select what you are interested in purchasing with a direct link to a shopping cart page where you can buy the product or service directly.
Whenever you design a Digital Media campaign it is key to design a custom landing page that connects your advertising effort to a measurable response and encourages connection. Here are 10 Tips to ensure your landing page is effective:
It is key to customize your landing page with your logo, headline, phone number and incentive description. This will help the reader recognize you and continue with their interest.
Your fill-in form details should be kept simple and only require First Name and Email contact as mandatory. While it is okay to ask for more, (like a zip code or phone number) do not make it mandatory or it may limit your registration.
A good landing page is simple and easy to read and take action. This is a short conversation with the viewer’s interests primary. The best performing landing pages have a limited offer or provide new and relevant content
Each landing page needs to incite a specific call-to-action such as RSVPs, download a coupons, enter a contests or giveaways, subscribe to receive information or downloadable content, or registration for an event.The best performing landing pages have a limited offer or provide timely relevant content to encourage immediate viewing.
Your landing page is your opportunity to sell the viewer on the benefit of taking the next action. So be sure to name the benefit of participation and remove any concerns that may stop a person from taking the next action.
All digital marketing must be measurable. Design your landing page to be trackable, identifying unique page visitors, number of contacts generated, and conversion to sales or increasing your list or sales. Most landing page apps do this.
Content is key to landing page success from before and after images to specific shopping cart items. It is important to design your landing page to drive traffic where you want it—to your website, registration or fundraising or shop pages.
Set up an automated email series to stay connected with new leads using content that appeals to the target market.
Provide a link to your latest blog or newsletter with tips or downloads that would impress the recipient. Blogs can help your website Search Engine Optimization (SEO)
Once designed, remember to promote your landing page on your website, monthly email, social channels and digital advertising platforms as well as Google map pages. Cross-pollinate your content with targeted posts and SMS text and your social media platforms and digital advertising (boosts or paid ads).
Find The Right Media Mix To Achieve Your Growth Goals
Are you looking for a template based, user friendly landing page application that tracks and adds contacts to your CMS and Email Marketing database automatically, click here to try Constant Contact which provides trackable Landing Pages, Email Marketing, SMS Text Marketing, Social Posting and simple Website Pages. If you need help with your marketing strategy or setting up your marketing plan, contact Tailor-Made Advertising here or call them at 310-791-6300 to keep your organization thriving.
Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities, MWD and County outreach partners plus many Chambers of Commerce for over 25 years. She can be reached at her Torrance, CA, office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at http://bit.ly/workshopscal .
