So you are spending a lot of time on facebook trying to keep in touch with your customers and getting them to talk about your business or non-profit to their friends. But at the end of the day you are not getting your time back in sales or donations. You know something is wrong but you are not sure how to figure out what. Let’s figure it out starting today.
Step 1: What were you trying to do on facebook? The answer to how to make it work for your company is to set some goal that you can achieve. Typically there are different types of posts you can do on facebook:
- Links (which are designed to move people from your facebook page to your website, event page or shopping cart).
- Images (which are designed to get people to like your post or your product pictures).
- Testimonials (which are designed to get your customers to post reviews on your page and hopefully their friends are following them)
- Videos (which are designed to get your fans or visitors to review and learn something about your business and your brand).
- Sweepstakes or Content Download posts (designed to get you more contacts for your newsletter or to connect to your facebook page).
Step 2: Not all of these posts work the same so it is important to decide what results you are looking for before you plan and post and repost. Remember, if you have 30 “likes” or more, you can see your facebook insights and that will provide you with lots of feedback on how your posts are working. Make sure you are checking your results.
Step 3: In addition, when you figure out what posts are working best, add paid facebook advertising. You can select the goal you are trying to achieve and facebook will recommend the best format for your ad monies based on your goals. You can also review the posts you have done lately that are accomplishing your goal and amp up your results by boosting those posts with some paid ad money that is targeted to match your customer demographics.
Author Liz Harsch is a marketing consultant, Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects, Email us at tmade.mkt@verizon.net.
For more information about Liz or Tailor-Made Advertising, visit them online at tailormadeadvertising.com. Or sign up to get her monthly tips for small business owners and management. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email beth@adteamla.com or contact us at 310-791-6300.
