Top Marketers agree that in 2025 businesses need to pay attention to consumer and media changes. Inflation concerns and marketing tool changes from AI tools and cookie rules will affect your marketing success this year. Here are some tips that leading marketers suggest you consider in your marketing plan.
Tip 1: Promotions are key as well as ensuring your value proposition is clear. Inflation and challenges of finding jobs that pay enough for better living conditions have led to more consumer hesitation to purchase now vs later. It will be key to communicate your product and service benefits and why now is the best time to invest.
Tip 2: Personalization is key. As consumers adapt to using AI, search engines help them drill down to find exactly what they are looking for. Searchers find it time saving. Similarly, companies need to personalize and analyze the needs of their contacts to ensure they receive the messages and information they will find helpful. Segmenting and customizing messaging will pay off in sales.
Tip 3: Social Media selling continues to grow. Changes with social media platforms are driving more companies to use Social Media storefronts for selling. Companies that adapt their campaigns to use AI to customize your approach will benefit with targeted selling. Social selling that is connecting your sales team with interested parties from social media will expand your growth. Chatbots are key identifiers for funnel campaigns.
Tip 4: Targeting your consumers will stretch your budget and help you reach more contacts that are likely to buy your product or service. AI has made it easier to help analyze your sales and advertising data. Combine that with polls & surveys to learn what your customers value today. Make no assumptions. Do your research to reach your next best customer, where to advertise and the best message to meet their needs today.
Tip 5: Good customer service is the best way to grow your business and keep employees loyal. Your employees are the first and last impression that leave your customers coming back. Most small business owners feel keeping loyal employees and getting their feedback to improve customer service ensures their businesses thrive. Take the time to get feedback and check reviews to ensure that your team leaves your customers satisfied. Then be sure to reward those employees and ask them how you can meet their needs. Retaining customers and retaining good employees will ensure growth and increase referrals.
If your company needs help with your marketing strategy or help designing, critiquing or improving your marketing plan, contact Tailor-Made Advertising here or call them at 310-791-6300 to keep your organization thriving.
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Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities, MWD and County outreach partners plus many Chambers of Commerce for over 25 years. She can be reached at her Torrance, CA, office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at https://bit.ly/TMadeEvents.
