Although, I don’t have the time, I always take at lease one 3-day training break. Because when you step away from your business to educate yourself it always pays back in time and cost savings and growth achieved. A good workshop should increase your revenue and save you time and money. In last 3 days, I have learned about many new online tools and best practices from advertising to project management. And you are going to benefit from this knowledge as I give you a few of the highlights. But I know from past experience that if I don’t implement some of these ideas in the next 30 days, I should hire someone who can. Otherwise the time spent is wasted. Here are few tips I learned at #OneCon2015 an annual convention provided to me by #ConstantContact2015.
Tip 1: It is important that you understand your business model and review how it is working. Doing the same thing and expecting a di
fferent outcome (growth) is insanity. So ask yourself where you want your organization to go and when, and then figure out how you are going to achieve it by changing your marketing plan.
Tip 2: Create a lead or contact flow funnel and identify the steps in follow up and sales execution. It is not enough to collect cards or get calls, it is key that you have a program in place to ensure follow up and multiple contacts.
Tip 3: Identify what you are doing best. There may be services that you do not 
really make money on but that you use in order to service existing customers. The question is do you have to do that? In many cases you do not even know what those services really cost you but it is key you figure that out.
Tip 4: Track your time and the time of your team. If you are not tracking your time and your team’s time you could be charging the wrong rate for your services or products. You need to know the cost in order to set a smart price or you will literally be working yourself out of business.
Tip 5: Are their clients or customers that you need to fire? This is a tricky one but when you provide service to people who are not a good match for your product or service, you may be making a bad name for yourself.
Author Liz Harsch is a marketing consultant, Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects, Email us at tmade.mkt@verizon.net.
For more information about Liz or Tailor-Made Advertising, visit them online at tailormadeadvertising.com. Or sign up to get her monthly tips for small business owners and management. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email beth@adteamla.com or contact us at 310-791-6300.
