It is that time again. November is a month of Thanks & Planning for your business or organization. But did you also know that it is a great call to action month to help you achieve more sales or fundraising? Try these tips to use Thank You as a way to get more business and grow your positive reputation online. It is an easy way to let your customers and potential clients and donors know that you are helping them achieve goals while also being thankful for the business or organization that they have helped you grow.
Tip 1: Send out a Thank You in the middle of November to let your past purchasers or donor’s know that you recognize this coming Thanksgiving to be an opportunity to let others know you care. It is a great time to recognize their contribution to your success and that you intend to keep them in mind in your thanks as well.
Tip 2: Strategize a helpful promotion or event where you are giving back to your clients with a special offer or where you are helping a cause by selecting a non-profit that you can integrate into your monthly promotion or #BlackFriday or #ShopSmall Saturday as a recipient of some benefit of your promotion. (Think 5% of our sales go to feeding the hungry or for each new customer we donate $10).
Tip 3: Decorate your showroom or your cards with holiday dates and images that make your customers/donors/volunteers feel you understand what they are celebrating and that you want to be a part of that celebration. Think of reconnection and any ideas you have that will put you back in the minds of your contacts and help them get their goals met, such as Stop by while you are out shopping (open house) for a cup of complimentary coffee and refreshments while you are out. This can be done socially distanced too. Or set your service business up as a drop off for a non-profit gift giving group like Toys For Tots or Military Family Gift Giving.
Tip 4: Create a special promotion for your past business contacts and donors. Remember they are your repeat purchasers and your tried and true loyalists. So offer them something that says you’re special to us, something you do not offer new contacts. Create an exclusive Thank You for that target group alone.
Tip 5: Give your staff and administration freedom to brainstorm with you about what to do in November and December to build on what you did last year and to create a unique experience that is a step above what your competition is doing. This can be as simple as Free gift wrapping, a holiday card (online or by mail). Also remember to thank your staff and admins since they are the reputation of your organization, you need them to be your biggest fans. See what you can do to make their holidays brighter.
Author Liz Harsch is a marketing consultant, Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects, Email us at tmade.mkt@verizon.net.
For more information about Liz or Tailor-Made Advertising, visit them online at tailormadeadvertising.com. Or sign up to get her monthly tips for small business owners and management. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email beth@adteamla.com or contact us at 310-791-6300.
