Are you planning your last push to get funds for your nonprofit or increased sales for your business? Here are a few special event events you may want to tie into your marketing plan: #BlackFriday, #ShopSmall, #CyberMonday. Join my #HolidayMarketing Workshops & Webinars to learn more.
- #GivingTuesday is the 1st Tuesday after Thanksgiving and is the launch for nonprofits to challenge themselves to create an event to tie into the hashtag and national promotion that will help them get bigger and more donations than last year. Brainstorm with your team and design a fundraiser like the national teams that provide incentives and dates to get those donations that push it to the beginning of December, leaving you 1 to 2 months to follow up and meet the 2017 deadlines for donations.
- #BlackFriday is the Friday after Thanksgiving when some retail companies sell up to 60% of their annual purchases. Why? Because those are consumers’ deadline dates. Annually they plan that Friday to seriously dent their holiday shopping list. Your sale can tie into national ads by using the #BlackFriday, including your company in the shopping research for consumers who follow that conversation on social media.
- #ShopSmall is Small Business Saturday or also called #ShopLocal. It is a day designated to give small businesses a leg up by nationally promoting the event day and suggesting that small local businesses set up an event or sale using the hashtag so consumers can see where a local event is happening. Shoppers already know that if they follow that #ShopSmall they can click on local and see offers, promotions & events at service businesses that day in their area. Since they are out and about, your offer and check-in offers get more attention.
- #CyberMonday is the Monday after Thanksgiving and savvy shoppers are used to putting their gift list next to their computer and taking advantage of the specials offered on that Monday only. It is a well promoted event and you should tie into it if you have any packages or offers you can do for a one day sale. This is also effective for service businesses.
Don’t forget to include the national logos, hashtags and #tags that can help you launch off other organizations efforts. See what other merchandisers in your area have done in the past by looking at the #feed. Then get your staff together and brainstorm about what you can do to join the conversation and be represented with your own push during these very social media savvy promotions. For more tips on how to get this done, sign up for my next Social Media for the Holidays Workshop or Webinar. If you need help, email tmade.mkt@verizon.net and request an appointment for a brainstorming meeting online ($135/hour).
For more information on improving your business marketing or your website performance, contact Tailor-Made Advertising to review and improve your efforts. Liz Harsch has been helping business owners maximize their marketing budget since 1988. For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. Liz is a valued Marketing speaker and trainer for SCORE, SBDC, Constant Contact, Chambers of Commerce and Small Business Groups on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, email her at tmade.mkt@verizon.net or call 310-791-6300.
