What are you doing differently in 2022 to increase your sales or fundraising efforts? Do not just repeat last year’s efforts. Take some time today to look over your past efforts and determine how you can set a growth plan and then implement a smart strategy to achieve it. Start by reviewing your current sales strategies and consider how to take your past and new customers to their next level.
Here are some tips to get you started:
- Review the details of your sales or fundraising past efforts to determine an average sale or donation year to year, then project where 2022 would take you if you did everything the same.
- Review your sales or fundraising income from the last three years and set a reasonable growth plan to increase that number by 10-15%.
- Examine your value proposition, i.e., what your customers or donors expect from you in order to continue supporting your company or non-profit. Has that changed or evolved? If so, how much?
- Survey your team and past customers or donors to see what they want most from your organization, and what it would take to grow your business with them. Pay special attention to your sales team—they often have the best ideas because they know what stops people from taking action.
- Look at the time it takes to close your sales or achieve donors or sponsors. How can you reduce that timeline to achieve more sales or donations in less time?
- Brainstorm with your team to determine packaging or bundling offers that would encourage larger or more repeat sales or donations.
- Establish a VIP or point system that can turn your past customers or donors into referrals and incentivize them to share their opinion of your company or organization with their friends and contacts. Make it easy for them to share your news and posts with others.
- Review your customer and email lists and follow the clicks or patterns of your most successful contacts. Then determine how to repeat that success with other contacts.
- Review your paid marketing expenditures and determine the cost of any acquisitions..
- Commit to trying new promotions this year that take the information you collected and repeat that promotion (while monitoring and tweaking it) over a period of six months. Make sure you grow your lists and get measurable results while you test these promotions.
If you feel your customer base is not growing or that your sales are not keeping up with your goals, contact Liz Harsch by email or call Tailor-Made Advertising at 310-791-6300 to get help identifying whatever is holding your company back from thriving sales in 2022. Join her webinar Unlock Your Sales and Fundraising Potential– Sales Strategies That Work! on March 9th at 1pm PST-register here!
Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities and MWD and County outreach partners, APICS plus many Chambers of Commerce for over 20 years. She can be reached at her Torrance, CA, office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at http://bit.ly/workshopscal .
