Media Planning

Are you looking for a Media Planner?

At Tailor-Made Advertising, we have been designing, negotiating, and implementing media plans for small and medium-sized businesses and non-profits for over 20 years. During this time, we have weathered economic ups and downs while implementing right-sized campaigns to help our clients succeed. We focus on your marketing campaigns so you can focus on your growth. We research affordable and accountable media and marketing tools to enhance your media plan to improve your results over time. We identify the right media tools to reach your target market. We create media plans that deliver the appropriate messages to best differentiate your business and/or products from your competition, and to reach your target market with a frequency that works—all within your marketing budget. We monitor each media choice and ensure it is accomplishing the marketing goals we have set together.

What we do: We create an advertising and marketing plan that is accountable to your marketing goals and that effectively maximizes your marketing budget. Our ideal client is looking for a firm to:

1. Create a better and more effective marketing plan to fit your budget.
2. Design, critique, estimate, and implement the optimal Marketing Plan.
3. Provide a Marketing Director to create and expedite your Marketing Plan and connect your Marketing and Sales teams to accomplish the goals.
4. Train you and/or your marketing team on the use Media and Marketing Tools.
5. Provide a full package from marketing research to creating a Media Plan and basic marketing tools (including Logo Design, Website Design and SEO, Social Media set up and strategy, Social Media Marketing, and Digital Advertising).

Finding The Right Media Mix

Our experienced Marketing Director takes your goals into account and outlines the goals, challenges, and desired actions that comprise your Media Plan. The Media Planner understands how important it is to reach your target market with your branding or message 13-20 times over a period of 6-8 weeks. It is the Media Planner’s job to design a media plan that achieves that goal without annoying your potential customers. By combining several media options into your media mix, your Media Planner creates the impression that your company is everywhere (from the point of view of your target market) but doesn’t overwhelm consumers on any one media platform. This impression is created by combining media tools such as social media, traditional media (flyers, TV, radio, direct mail), and digital advertising. If your target market is profiled correctly, an experienced media planner will develop a media plan that reaches your target market along with their friends and family, thereby reaching well beyond the contacts you currently have collected. Concurrently, there needs to be a marketing tool to keep past customers coming back for more. If you want to grow your business, customer retention is even more important than finding new customers.

How is your business doing? Every year at the beginning of the year, I sit down with my clients and review their marketing goals and project their marketing goals for the year. Then we create an efficient marketing tool mix.
By taking a fresh look at your marketing plan–monthly, quarterly, and annually–our Marketing Director and Media Planner can help you create a smarter marketing plan by producing a list of marketing projects (or suggested changes to your current marketing program) all designed to better achieve your marketing and company goals. We also measure your results before and after implementing new campaigns. This ensures you have a successful ROI (Return On Investment). The goal is to reach your target market more effectively and generate the required number of exposures to elicit sales and results.

Media Budgeting

If you start buying advertising without setting sales goals or without establishing a way to measure the results of your investment, you will likely miss your target. Whether you are starting a business or have been running one for years, a smarter media plan will help you thrive. With digital marketing tools providing a clear record of what is working and what is not, our Media Planner can supply you with more effective choices in a downturn, as well as indicate where to spend your media money in a high-growth environment.

Our Media Buyer Has Connections

Our company has been working with a wide variety of media representatives for over 20 years. These relationships provide us with last-minute deals on marketing and advertising tools at a discounted price. Whether you need flyers, newsprint, magazines, radio, TV, direct mail, outdoor advertising, industry-targeted newsletters, digital marketing tools, etc., our team can connect you with the best deals. Tailor-Made Advertising’s clients get their messages out to the desired demographic with an incredible ROI.

1. Coupon offers in shared mailers like Valpak, Advo, or local publishers.
2. Neighborhood Publications and Direct Mail alternatives specific to geographical areas and ethnic demographics.
3. Advertising options on Email Newsletters, Events, Blogs, Webinars, and more.
4. Promoting your newsletter, webinar, or event through online publications and blogs.
5. Online promotion and coupon website offers, as well as sweepstakes and/or invites.
6. Video ads on Social Media and Website alternatives including Event sites, Facebook, Instagram, LinkedIn, YouTube, Hulu, or Broadcast and Streaming Networks.
7. Radio, cable, and streaming advertising options in select markets (costs less than you think).
8. Ads on Pandora, Audible, Amazon, or other subscriber platforms.
9. Pay-per-click ads on Google, Bing, Facebook, Twitter, YouTube, or promoted posts on Instagram and/or Pinterest.
10. Banner ads on leading niche sites like local publications or online vertical market platforms.
11. Browse some of the traditional media vehicles available in LA.