Getting your company’s website to the top of the search engines is one thing, but it’s actually more important to make sure that your website is useful. Is it actually what people are looking for?
People are busy. They’ve already taken the time to open their web browser, type in “google.com”, and type in their search query. How much time will they spend on your site?
About 6.8 seconds. That’s right: you have 6.8 seconds to give users enough of what they want so that they stick around on your site long enough learn more about what your company offers.
Most people are looking for a phone number or address. These crucial bits of information should be right at the top of your site, and on every page. Depending on what users searched for, they may not end up on your home page, so it is critical that you include your phone number and address on every single page of your website. Even if the user did not get to your site just for a phone number, if your site’s content is compelling enough, they might want it by the time they’re done browsing – so make sure it’s on whatever their exit page might be.
Websites are not much different than newspapers in a sense that readers focus mostly on content above the fold, a fundamental concept of marketing and journalism. The most important information needs to be available without users having to scroll down. And make the information that you deem most relevant to your business easily accessible. Paragraphs are less effective on the internet, while bullet points make reading online easier. Whatever you say, always be sure to include your keywords in that copy.
The internet is a near-infinite information source which makes competition fierce. In fact, it is huge. If a user doesn’t find what they’re looking for on your site, there are literally thousands offering similar, if not the same, information. So, don’t let your competition get the edge by making your information harder to find.
For help improving your website results, identifying ways to improve your website inquiries and/or enhancing your keyword results, contact Tailor-Made Advertising in Torrance at 310-791-6300 or by email at tmade.mkt@verizon.net. Do you need a website designed? Review some of our past web design projects or email us to help you create an effective website and Search Engine Optimization plan for 2011.
