Are you looking to improve your ranking on search engines? Here are a few tips to do on your own or with help.
- First understand that all search engines do not use the same algorithms and so you probably already rank better on some for your preferred keywords than others. Figure out which ones those are so you will be informed before you start.
- Find out where you rank now on the keywords you want more results from. and look and which keywords you currently are ranking best on. Typically that will be your company name since there is not typically a lot of competition on that.
- Check your relevancy. Your company name is probably unique. It is also on every page of your website. So of course you would have a high relevancy score (the percentage of times visitors go to your site after searching for you on Google or other search engines and stay at your site, as opposed to bouncing out ASAP)
- Then search for the keywords you want to rank well with. Print out who is ranking better within your market for what you do.
- Look at the companies who do rank well there and evaluate your content, meta-tags, headings, and compare it with theirs. Then determine which changes you need to make to raise your scores and expedite them.
- Once you have improved your Search Engine Optimization (SEO) on your site pages, you can improve your results with site links, group advertising and linking and paid search.
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