It is hard to believe that the year-end is coming up. While many people feel like there is lots of time left, smart marketers are planning their 4th quarter marketing strategy to maximize their marketing results. Here are a few tips to help you get started:
1) Start by reviewing your metrics on how you want to accomplish your final year sales or marketing goals. Ensure that you and management agree on what constitutes marketing fourth quarter success. Ask for specific numbers in terms of new customers, sales or conversions.
2) Consider your customers’ journey by linking your marketing tools to conversions or sales. Take advantage of the marketing strategy technology that can help you determine where your customers originated and how they connected to your company. Look for opportunities to connect even more contacts on your lists using fourth quarter social media ads, organic posts and, drip email and paid advertising campaigns.
3) Target each of your advertising campaigns with a specific goal. Do not forget repeat business can increase your fourth quarter sales by 30% or more. Design specific campaigns with a dedicated budget to reinforce repeat purchases. Then take the most successful marketing campaigns this year and re-work them into ads with a deadline.
4) Review your marketing lists and identify the communication that your contacts have received from your company and when. Review your email marketing and ad reporting results to see if opportunities have been missed. One way to grow your business is to find the people who are interested in your product or services recently and provide them with an offer or information most likely to motivate them today.
5) Meet with your sales team and review the latest purchasers or customers who have accepted your bids. What do those folks have in common? Demographic profiling can help you target lookalike individuals. Can you create a fourth quarter discount or time-saving offer as incentive for your contacts to take an action now, instead of waiting for later?
6) Take time now to educate or train your marketing team so they are prepared for the busy fourth quarter. With promotions heating up from Home Improvement Season to holiday sales, create a marketing calendar and plan promotional offers that are tied to the season. Design your campaigns and start testing your ideas now.
7) Check your pricing to ensure that you are competitive and profitable. Don’t rush to offer a discount if your profit margin suffers. If you need to raise prices or add a fee, figure it out now. Then, plan the best way to inform customers in a way that is palatable for them. Most customers that love your products or service will continue to support a company that is a good value. Your best marketing strategy is to communicate that value now. If you need help reviewing your marketing strategy, contact us by email, or call at 310-791-6300.
For help with your business marketing strategy or help designing, critiquing or improving your marketing plan, contact Tailor-Made Advertising here . Or call them at 310-791-6300 to keep your organization thriving.
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Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities, MWD and County outreach partners plus many Chambers of Commerce for over 25 years. She can be reached at her Torrance, CA, office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at https://bit.ly/TMadeEvents.marke for
