In the last few weeks, Facebook has rolled out several new changes to its design, functionality, and privacy. It has introduced subscriptions, a real-time ticker, new ways to group friends, and is gradually releasing its brand new timeline features. These new features will change how you see your friends’ updates, your privacy settings, and how frequently you receive notifications. However it also has Facebook involved in a lawsuit over the timeline feature.
But what does that mean for you, as a marketer? Well, users can now begin to edit what appears among their top news, by utilizing new control functions just introduced in this Facebook revamp. This allows users to potentially remove your page’s updates if they find them consistently boring or irrelevant. You in return will get some feedback positive or negative. In fact, it’s time to start rethinking what to emphasize and how you manage your company’s Facebook page, and social media in general.
For a great summary on these changes and their long-term consequences, check out Mashable’s Round Up.
Not sure where to start with the changes? Contact us and we’ll start you off with a Social Media calendar and a clear strategy for your efforts.
