Is Your Social Media Paying Off? Learn How To Measure Results.

Here is the fact, Social Media (Facebook, LinkedIn, Twitter, Pinterest, Email, & Online Marketing) costs you, whether it is your time, a staffer or an outside vendor— therefore it costs you money that could be spent more efficiently on other marketing tools. So why are so few business owners aware of their results when it comes to social media investments?

There are FREE tools online to analyze your company’s Social Media results and compare them to the actions taken. In fact, there are built in measuring tools in most social media platforms plus Google Analytics (another FREE measurement tool) to help you get this done. Here are a few tips on what you need to measure:

1) As a business you will want to know your average Unique Website Visitors on a monthly and even weekly basis (or more if you do hefty online sales).

2) Regarding Facebook, you will want to look at what your fans look like and compare fan growth and demographics with your target market as well as past history.

3) On LinkedIn, examine your network and the groups you are involved in and look at their statistics as well as the contacts you have that

are in connection with other firms you want to do business with.

4) On Twitter you will want to check out the folks that are following you and how your follower ratio is going as well as determining if your target market is responding to the posts.

5) On email look at your open rate and your click-through rate and then analyze your lists and email results based on history, time of day sent and what actions took place on your emails in the past. Then do more of what works and evaluate the actions taken.

If you are still not sure where to start, join me at my SCORE sponsored Workshop on Analytics August 18th ($139) at National University in Costa Mesa. We will review how to do this and will be filling in a spreadsheet to help you evaluate the results of the Social Media you or one of your Vendors is delivering. The numbers will put you in the drivers seat and help you direct your Social Media efforts just like any other marketing purchase, with an eye on ROI (Return On Investment). Support SCORE (an arm of the SBA) and help your company track your results. Register here:http://bit.ly/MeasureYourSocial