Buy Now ads are in testing for Twitter and Facebook and coming soon. Capitalizing on the immediate gratification benefits of mobile searching and the “one click” temptation of getting what you want, social networks are competing to be the first to create and maximize ads using stored credit card information or programs like apple pay and paypal. The simplicity and speed is projected to be a real temptation as the offers will typically be limited in the time they are available and therefore hard to ignore.
How will they work? Picture yourself searching for an item and then seeing that it will be on sale for one more hour. Would you be tempted to click on it and make that purchase? One of the keys to the success of the ads will be limiting the time the offer is good for and keeping the offer unique or hard to shop so that it is irresistable for a limited time. Think a Groupon but only available for a few minutes or hours.
While Pinterest hasn’t started “buy now” buttons just yet, it certainly has been active in driving e-commerce sales. It recently partnered with Shopify to make purchases even easier for users and further drive sales for its 100,000-plus merchants. Since June 2014, when users repin products, important information like real-time pricing and stock level for that item go along with it. Pinners even get notifications if their items drop in price.
Buy now ads are expected to revolutionize the way mobile users shop by making it super simple to make a purchase based on a limited timed offer and a number of impressions. Learn more about mobile marketing and online promotions and campaigns at my next class in Hawthorne on January 21 at the SBDC or visit my website for a full list to register for one of my Free Social Media & Email Marketing Classes. Pinterest is the number one direct response social media platform and Wednesday, February 4th in Costa Mesa and hands-on laptop bootcamps for help developing your next Promotion. It doesn’t matter what your business is, we can find a way to design your next promotion or event effectively to accomplish your goals. Interested in using Constant Contact to grow your business? Click here to get started integrating your marketing tools today.
Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988. Her company, Tailor-Made Advertising is an Authorized SCORE workshop presenter and an awarded Constant Contact Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in a quote or more information on a mobile website email us at tmade.mkt@verizon.net. For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email us at tmade.mkt@verizon.net or call us at 310-791-6300.
