The New Year is here and you are busy closing out the old and ringing up the new, who has time to review? Newsflash, if you don’t take the time to review, you are doomed to make the same mistakes as last year and possibly toss away some marketing ideas that worked. While you don’t have time, make time and learn what paid off and what was a waste of your time. Here are 6 2016 Advertising Tips for Small Businesses and Non-Profits.
- Did you run any online promotions in 2015? If so, did they work or did they flop. More importantly did they get you new customers or more sales from returning customers? Take a minute to review the results which should be easy to do with online analytics. Email us or download our worksheet from Facebook to help you evaluate your results.
- How’s your social media stacking up? One of the biggest 2015 time sinks by business owners was spending too much time on social media without anything to show for it. Make sure your social media is planned out and there are goals set and goals achieved.
- Are you doing any Facebook ads? If so, hopefully you are targeting those facebook users that match your demographic profile for customers, donors, volunteers or employees. Take the time to see if you are reaching the people who are most likely to use your services. Make sure you are keeping them up to date on your industry & services.
- Are you collecting and using emails for Email marketing and if so are you winning the battle of the inbox? Join my webinar this Wednesday 1/6 or my other January workshops where I will be reviewing tips on how you can win that battle and keep loyal subscribers.
- Review my marketing checklist for 2016 and fill out your goals, history and set some new challenges to yourself for your marketing plan in 2016. Email me for a copy or download it from my Facebook page.
- Consider adding one of these media types to your current marketing plans and track your results to see if it should be a permanent add in:
- Coupon offers in shared mailers like Valpak, Advo or local publishers.
- Email Newsletters, Events, Webinar or Survey Marketing using Email Connections
- Promoting your newsletter through online publications & blogs.
- Online coupon offers and sweepstakes or invites.
- Video ads on YouTube, Hulu or Facebook.
- Radio or cable advertising in select markets (costs less than you think).
- Ads on Pandora or other subscriber platforms
- Pay-per-click ads on Google, Bing, Facebook, Twitter, Youtube, or promoted posts on Instagram or Pinterest
- Banner ads on leading, niche sites like local publications or online vertical market platforms.
Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988. Her company, Tailor-Made Advertising is an Authorized Local Marketing Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations.
For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, email us at tmade.mkt@verizon.net or call us at 310-791-6300.
