As you look for the consumer, or even the business, with money, make sure you know how the Average American spends their paycheck. It will help you measure your average consumer as opposed to the general population.
This article updated in October is a great breakdown of where the average American’s paycheck goes. It goes a long way to explaining why you see sales to some of the market and why you don’t see the rest. The image is great to show the fixed expenses that most Americans have to make monthly and the amount of disposable income that is left when you make the average amount. Even if your market is the higher end, it is important for you to understand the baseline commitments and cash flow that the average American makes a year. Where does your buyer fall on the scale?
For help in reaching specific demographics, give us a call at (310) 791-6300 or email me at liz@adteamla.com.
