Events of any kind are a lot of work to put together. If you’re incorporating events into your marketing strategy, you’ll want to make sure you get the most from your efforts. Here are some tips on maximizing your event outcome:
- Make a list of attendees: This allows you to collect contact information about your current or potential customers, depending on your event. Include a sign-in sheet at the event so you can know who attended, even if your event included a pre-registration sign-up.
- Get attendees feedback with a follow-up survey: Now that you know exactly who attended your event – get their feedback! Not only is it always a good idea to encourage your customers to interact with you even when they’re not buying, but they’ll be your most valuable resource in how to improve it. Furthermore, for people who didn’t attend (maybe people who were invited, or people who signed up but didn’t make it), this is your opportunity to find out why. [Sign up for a free Online Survey trial account!]
- Follow-up with negative respondents: Thanks to Yelp and other online review sites, customers can share their opinions all over the internet. Thanks to social networking – you have just as many opportunities to respond directly to your critics. Most often, a direct and honest response will make the big difference.
- Use the information you’ve gathered to plan your next event: Thanks to your surveys, you should know what worked, what didn’t, and what attendees enjoyed the most. Use these insights to improve your attendance and encourage people to return.
Need help planning your next event or getting the word out? Contact us or sign up for a FREE Event Marketing trial through Constant Contact.