Digital Media Outspends Traditional Media in 2019
One thing that all media experts agree on is that in 2019, in the US, digital media will outspend traditional media and that trend will increase over time. As you can see from this chart from eMarketer.com. So where does that leave your company? Many companies that have been in place for years have not […]
Are Your Email Marketing Efforts Paying Off?
Are your Email Marketing efforts paying off? If you are like many companies, you have seen a decrease in the effectiveness of your email campaigns. The largest factor in this is the amount of emails your lists are receiving. However, if you have been keeping up with effective marketers, you would know that done right, […]
San Pedro Lunch & Learn 10/24/18. Network & Learn How To Maximize Your Holiday Promotions & Emails
Join my Holiday Digital Marketing Tips Lunch & Learn with @ConstantContact at The San Pedro Chamber of Commerce Wednesday 10/24. Lunch is catered and only $15 for member or $20 for Non- Members. Come network and learn how to make the most of your marketing efforts using National Holidays from #Halloween #Thanksgiving #BlackFriday #ShopSmall #CyberMonday […]
Content Marketing—Got Ideas? I do!
I’ve brainstormed with hundreds of small business owners who were stumped about the best content to provide that benefits them and their customers using posts on social media, blogs and email newsletters. Here are a few tips I suggest to help them find the right balance. Remember the best content will benefit your followers and […]