Data Mine Your Email Marketing Lists!

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There’s gold in the past behavior of your email marketing contacts. With just a few clicks you can now identify who is paying attention to your email marketing news and who is essentially ignoring it. And now you can segment your lists to customize your message to meet your contacts’ needs. Or you can identify […]

How to Segment & Target Email Marketing With Call-To-Action Buttons

Segment & Target Your Email Marketing List Based On Your Customer’s Interest A targeted promotion always out performs a general one. Here is how to use a Call-to-Action Button on your next Email Marketing Campaign (example is using #ConstantContact) to automatically segment contacts who use that button to be added to a strategic follow-up list […]

Your Biz Can Thrive & Support International Women’s Day

On March 8th, women in 30 countries are supporting a day of solidarity by asking women and the people who support them to not shop or work (if they can afford to) in solidarity of casting light on the buying and working power of women. It is an effort to show the power of women’s […]

7 New Constant Contact Features That Can Help Grow Your Business Faster

Constant Contact has changed in order to create a better marketing tool for small business owners. If you have not re-trained yourself on the program you are probably missing opportunities to create a better Email Marketing and media plan for your biz. Here a few new features I hope you are using: Do you see […]

Constant Contact Email Changes for July 2016

Constant Contact performs a major update on July 7, 2016.  If you are a past customer of  Constant Contact’s Email Marketing program, know that their new editor is a drop and drag system that is more user friendly and also offers new features that their clients have been requesting.  If you have Email templates you created prior to March 2013, […]

6 Ways Auto-responders Can Improve Your Marketing Results

Set up correctly, Auto-Responders can do a lot of follow up for your marketing team.  Let’s start with what an autoresponder is and how it works. It is a template based Email Marketing campaign that is set up using an Email Marketing Template Program (i.e. Constant Contact) with a series of follow-up Emails (say every […]