Part 2: Shark Tank’s Kevin O’Leary’s Smart Tips For Small Businesses

Last month, I recounted the lessons learned in the interview with Constant Contact and Shark Tank’s Kevin O’Leary. Here I continue with the balance of  his best tips for the challenges small business owners face today.  He focused on how business owners and entrepreneurs can navigate the downturn and prepare for America 2.0 —to thrive […]

Shark Tank’s Kevin O’Leary’s Smart Tips For Small Businesses

  I recently attended a webinar hosted by Constant Contact that featured an interview with Kevin O’Leary from Shark Tank who candidly provided his advice on what today’s small business owners should prioritize. Here is the first of two parts with advice I gleaned from the interview.  Notice that the first one is something I […]

Tips To Re-Open & Re-Market Your Business And Thrive!

If your business is open or about to open, there are some key tips you may want to remember to make the most of as you re-open and re-market your business to thrive in 2020. 1) Communicate clearly with your past customers.  If you paused your business or just reduced your advertising, your past customers […]

Design Your Digital Marketing Success

Your Digital Marketing Success is dependent on many elements and those features also have many points of success within them. Let’s explore the factors you need to pay attention to in order to be successful with online marketing..  1) Search Engine Optimization.  This is not one item but the culmination of many factors. In fact […]

It’s Time To Recession-Proof Your Business—Tips To Thrive

recession proof your business

The Recession may be here; however, before you stress out, let’s review what past recessions have taught us about not only surviving a downturn in business, but identifying the silver lining and then using that to thrive.  Here are a few tips from a three-time recession business survivor, Liz Harsch, Owner of Tailor-Made Advertising. I […]

These Facebook Changes Will Affect Your Success in 2020

Facebook has made changes in  2019 and some of these changes will affect your pages. posts and results. Here are a few of the big changes: 1) They removed the blue or silver badges that signaled a company’s credibility. Consider adding more reviews to help your page stay strong. 2) Facebook is adding search ads, […]

Is Your Website Search Engine Optimization (SEO) Working?

When people search the web for information or services, you want them to end up at your website, and the key to that is Search Engine Optimization (SEO). However, many business owners treat their websites much like a bad relationship—they take it completely for granted. It is always there, so it gets no attention. Meanwhile, […]

Digital Media Outspends Traditional Media in 2019

When people search the web for information or services, you want them to end up at your website, and the key to that is Search Engine Optimization (SEO). However, many business owners treat their websites much like a bad relationship—they take it completely for granted. It is always there, so it gets no attention. Meanwhile, […]

Digital Media Outspends Traditional Media in 2019

One thing that all media experts agree on is that in 2019, in the US, digital media will outspend traditional media and that trend will increase over time. As you can see from this chart from eMarketer.com. So where does that leave your company? Many companies that have been in place for years have not […]

Are Your Email Marketing Efforts Paying Off?

Are your Email Marketing efforts paying off? If you are like many companies, you have seen a decrease in the effectiveness of your email campaigns. The largest factor in this is the amount of emails your lists are receiving. However, if you have been keeping up with effective marketers, you would know that done right, […]