It’s Time To Recession-Proof Your Business—Tips To Thrive
The Recession may be here; however, before you stress out, let’s review what past recessions have taught us about not only surviving a downturn in business, but identifying the silver lining and then using that to thrive. Here are a few tips from a three-time recession business survivor, Liz Harsch, Owner of Tailor-Made Advertising. I […]
These Facebook Changes Will Affect Your Success in 2020
Facebook has made changes in 2019 and some of these changes will affect your pages. posts and results. Here are a few of the big changes: 1) They removed the blue or silver badges that signaled a company’s credibility. Consider adding more reviews to help your page stay strong. 2) Facebook is adding search ads, […]
Is Your Website Search Engine Optimization (SEO) Working?
When people search the web for information or services, you want them to end up at your website, and the key to that is Search Engine Optimization (SEO). However, many business owners treat their websites much like a bad relationship—they take it completely for granted. It is always there, so it gets no attention. Meanwhile, […]
Digital Media Outspends Traditional Media in 2019
When people search the web for information or services, you want them to end up at your website, and the key to that is Search Engine Optimization (SEO). However, many business owners treat their websites much like a bad relationship—they take it completely for granted. It is always there, so it gets no attention. Meanwhile, […]
Digital Media Outspends Traditional Media in 2019
One thing that all media experts agree on is that in 2019, in the US, digital media will outspend traditional media and that trend will increase over time. As you can see from this chart from eMarketer.com. So where does that leave your company? Many companies that have been in place for years have not […]
Are Your Email Marketing Efforts Paying Off?
Are your Email Marketing efforts paying off? If you are like many companies, you have seen a decrease in the effectiveness of your email campaigns. The largest factor in this is the amount of emails your lists are receiving. However, if you have been keeping up with effective marketers, you would know that done right, […]
Content Marketing—Got Ideas? I do!
I’ve brainstormed with hundreds of small business owners who were stumped about the best content to provide that benefits them and their customers using posts on social media, blogs and email newsletters. Here are a few tips I suggest to help them find the right balance. Remember the best content will benefit your followers and […]
1/28 FREE Email Marketing Webinar —10 Steps to Push Send
TaiThursday, 1/28 at 10am for a FREE Webinar on Email Marketing—10 Steps to Push Send. Meet me online to find out how to simplify your Email Marketing Efforts and what elements to include in order to add subscribers and keep your target market and past customers engaged. We will cover: Content, Best Times To Send […]
Email Marketing Comes to Torrance!
Constant Contact, SCORE LA and Tailor-Made Advertising will present The Power of Email Marketing and a Hands-on laptop Bootcamp to design your own email campaigns – Wednesday, 11/9 from 10-3:30 at 23670 Hawthorne Blvd., Ground Floor, Torrance, CA 90505. Space is limited, must register to attend. The FREE morning session (10-12) with Constant Contact will […]
Get Started With Copywriting & Design
While we are here to to assist you on all your marketing projects, I am also happy to give you a little FREE advice. In addition to creative design in print or online media ads, content is king. You want content that is searchable and directly related to what you do. While it’s important to […]
