Does Font Matter For Best Marketing Results?
Does the font selection in your digital or traditional ads or newsletters make a difference for your results? Whether you are running digital ads on Facebook or creating a blog or newsletter, your font and typeset decisions can greatly affect your marketing results. According to the Neilsen Norman Group who […]
Data Regulation Is Here —Your Ad And Email Results Are Affected
Did you know that on May 25th the European Union’s General Data Protection Regulation (GDPR) goes into affect? Data Regulation is here and coming soon to US! Businesses, large and small, are in the midst of preparing for compliance with the European Union’s (EU) new data privacy laws. Here’s a brief summary of what that means: […]
Digital Media Audiences & Advertising
What do we know that has changed in digital media audiences for 2018? There are many numbers being crunched but here are 10 facts you may want to consider when it comes to your 2018 Marketing Plan. Facebook still offers the most digital advertising choices when it comes to targeting your market and reach people […]
How to Segment & Target Email Marketing With Call-To-Action Buttons
Segment & Target Your Email Marketing List Based On Your Customer’s Interest A targeted promotion always out performs a general one. Here is how to use a Call-to-Action Button on your next Email Marketing Campaign (example is using #ConstantContact) to automatically segment contacts who use that button to be added to a strategic follow-up list […]
Is Your Landing Page Doing It’s Job?
One of the biggest mistakes that business owners make is creating digital ads that point to their website instead of a good landing page. Many times it is their home page and though the digital ad got the right attention, the landing page fails to get the readers to take action. Don’t make that same […]
Time for a 6 Month Marketing Check In?
Summer is here and half of the year is almost over. So it’s time to evaluate your 2017 marketing plan and it’s effectiveness and to compare it to your goals. While I do an entire class or consulting session on the subject to help small businesses thrive, here are 8 tips to get you started […]
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How to Get More Reaching Buyers/Donors with Google Paid Ads Online — PPC
Whenever we are ready to actually buy or donate or join something, you probably do what I do – we Google, Yahoo, Bing or search it. That is because after all the talk, when we are ready to take action, we want it now! That is also why some of the most effective marketing dollars […]
