Growing Your Email and Social Media Contacts.

It is February 2012. Has your Email Marketing list grown since 2011? How many new contact do you want to achieve? Did you increase your Facebook “likes” year to year? Everyday, I am asked how companies can increase their reach through Social Media and Email Marketing. So it makes sense that I have collected a […]

Connect The Dots on Email + Social Media-Helpful Workshops!

What are you doing different to market your company in 2012? Are you segmenting your target market with email marketing? Are you adding social media? Did you poll your 2011 buyers to see learn more about how your company and products are searched for and perceived? Have you Googled your company or products to learn […]

Constant Contact’s Reporting Features

Want to know more about the reporting features of Constant Contact?  There are quite a few reports you will love: Compare emails sent, opened, bounces, click throughs and spam reports See which links in your email were popular and which did not get any clicks Did your list share your information in their social media? […]

Do you use email marketing?

Do you use email marketing? Great! Now how often do you check your reports? Segment your lists? Customize your message and see if the recipients respond better? If so, do more of the same. If not, change and test a new direction and measure it after the fact. The truth is that email marketing really […]

Email Marketing Comes to Torrance!

Constant Contact, SCORE LA and Tailor-Made Advertising will present The Power of Email Marketing and a Hands-on laptop Bootcamp to design your own email campaigns – Wednesday, 11/9 from 10-3:30 at 23670 Hawthorne Blvd., Ground Floor, Torrance, CA 90505. Space is limited, must register to attend. The FREE morning session (10-12) with Constant Contact will […]

Use Text Messaging to Sign Up for Your Newsletter

Did you know that customers can sign up for you newsletter using text messages? With a simple sign up from Constant Contact, you can make it easy to grow your contact list. Choose a keyword and let your customers text that keyword to a number provided by Constant Contact. They’ll get a text back asking […]

Getting Started With Email Marketing & Social Media

Start by looking at your website’s traffic and how visitors behave on your site. How many unique visitors do you get a month? How long do they stay on your site? What are your top-20 referral sources? Then look at your social media and do the same: how many fans or followers do you have? […]

Constant Contact Hosts Small Business Week Event

This is Small Business week and your business is being celebrated. Liz Harsch of Tailor-Made Advertising in Torrance will be on a panel at events that are scheduled through Constant Contact on Social Media and Email Marketing. The events are this Wednesday, May 18 in Santa Monica and Thursday, May 19 in Pasadena and you can […]

Do You Follow Your Email Marketing Stats?

Starting an email marketing program is only step one in getting your information in your customers’ hands. It is key that you take a look at the statistics of the program and see who cared. The fact is that a good email marketing program provides you with lots of information as to what the recipients […]