Tailor-Made Wins Second Constant Contact All Star Award

TORRANCE, CA — March 31, 2011 – Tailor-Made Advertising, a local advertising agency specializing in medium to small businesses, has received the 2010 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than 400,000 small organizations worldwide. Tailor-Made is one of Constant Contact’s 2010 top performers and most prolific user of […]

Improve Email Subject Lines to Ensure Your Customers Get Your Message

Email marketing is a great way to keep in contact with your customers – but it only works if they’re reading what you’re sending. Your first impression is your email subject line. When your subject line is catchy, compelling and informative, your recipients are much more likely to open your email. Here are some tips […]

Where is the Consumer with Money? Step Two

Whether you are looking for a B2B client or a B2C market, the key is to be where your consumers are likely to go. If you are a regional business, you will want to develop a list of potential consumers based on geographic location. If you are a vertical market looking for consumers who have […]

To Confirm the Effectiveness of E-mail Marketing, See the Elections

E-mail marketing works. However it is the most effective when you separate your lists and target the message to motivate each segment of your target market. Consider the high effort on all political campaigns in November. The broad reach that savvy marketers used to reach the masses was more effective because it was delivered in […]

Email Campaigns That Deliver

If you are thinking of implementing an email campaign, there are a few steps you’ll want to take to make the most of your efforts. Address these issues before you send your next email campaign, and you will see a stronger result: Ask yourself what action you would like your audience to take and be […]