Where’s the consumer with money? Step One
Part 1 – watch for the rest of our series. Are you looking for consumers with disposable income? You may want to target the medical industry. According to projections of the future, many of the highest-paying jobs in the country on average will be in the medical industry. Not only do these jobs project positive […]
Segment Marketing
Target market segmenting can be very cost-effective when you separate your potential and existing customer lists and target the message to motivate each segment individually. If you don’t think it really works, check out Meg Whitman’s marketing campaign for California Governor. She outspent every candidate who ever ran for office with $141 million of her […]
