Facebook Business Page Changes 7/2014
A Streamlined Look for Pages Facebook began rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most. Here are the key features of the update: Updated Page timeline design The right-side column of […]
How can you achieve your online marketing goals with measurement?
I am often told the same sad story over and over by business owners who have hired someone internally or used an outside vendor to do their SEO, Website, Social Media or Adwords campaigns and paid them monthly to get the job done. After several months, they could not tell if their online efforts had […]
Connect The Dots on Email + Social Media-Helpful Workshops!
What are you doing different to market your company in 2012? Are you segmenting your target market with email marketing? Are you adding social media? Did you poll your 2011 buyers to see learn more about how your company and products are searched for and perceived? Have you Googled your company or products to learn […]
Word Search and Your Website Search Results
If you are trying to figure out why your competition ranks higher than you on a search keyword or long tail search, you may want to consider what matters most to Google according to Google. What they measure most in order to provide a result for a query is: Relevance: Does the information on your […]
Do Groupon, Living Social and other daily deal blogs work?
It definitely depends on your definition for success. This article shows three studies that seem to show the long term drawbacks of discount deals and the relationship between them and customer and advertiser loyalty. Take a look at the results and draw your own conclusions. Remember Branding has always been used to differentiate your product […]
Constant Contact Hosts Small Business Week Event
This is Small Business week and your business is being celebrated. Liz Harsch of Tailor-Made Advertising in Torrance will be on a panel at events that are scheduled through Constant Contact on Social Media and Email Marketing. The events are this Wednesday, May 18 in Santa Monica and Thursday, May 19 in Pasadena and you can […]
Getting Started With Facebook – When Should You Post?
The nature of the Facebook Newsfeed should encourage you to pace your updates. When people are browsing Facebook, they see an up-to-the-minute list of their friends’ updates and shared content. Get your information in there from time to time instead of all at once so that you can reach the most people. Make a calendar […]
ComScore Announces Top 50 US Websites
ComScore has published their top 50 US Websites for March and there are some expected and unexpected trends that should interest companies looking to increase their market share. Green sites were up 11% from the previous month (no surprise with Earth Day timing) and their growth seem to be making rapid gain as consumers search […]
Prevent Customers from Hurting Your Reputation
You can’t always control what people are saying about you online – but how do you manage negative comments? Here are some tips: #1. Know what people are saying. #2. Respond quickly and publicly. #3. Don’t be combative or overly defensive. #4. Try to take the conversation offline. Read more on these tips and others. […]
Facebook Like Button Replaces Sharing
Facebook has recently increased the functionality of their “like” button featured on external websites. Now, instead of appearing in the News Feed as a simple sentence (“So-and-so likes Article on Website”), the Like button will function just like the sharing feature: posting a full title, image and summary on the sharer’s profile (and friends’ News […]
