Grow Your Business in 2011
The New Year is just about on us. So ask yourself, “What will I do to retain my market share and grow my business in 2011?” The reason I mention retaining your market share is that many companies forget to put that first. They take their existing customers for granted while they pursue new customers. […]
Doing your own Market Research
When you want to know how your potential customers view your company, you can start by just searching for your company online. Immediately, you will learn what others see when they do the same. Notice how many good comments there are in comparison to bad on social directory sites like Google Places or Yelp.com. Does […]
Is traditional Direct Mail outperforming your new media results?
With all the online chatter of social networking, paid search campaigns, and online PR, many retailers are reporting that their best marketing results come from good old fashion Direct Mail and Public Relations. While companies are addressing some issues with their social networking and online efforts, they are having a hard time drawing a link […]
What Will The Future of Online Ads Be Like?
Google VP of Product Management, Neal Mohan, and Managing Director of Media and Platforms, Barry Salzman, recently gave a presentation at the Interactive Advertising Bureau’s MIXX Confered in New York. They discussed the future of online ads and paid search campaigns – and what we can expect to see in the next 5 years. They […]
