How can you achieve your online marketing goals with measurement?
I am often told the same sad story over and over by business owners who have hired someone internally or used an outside vendor to do their SEO, Website, Social Media or Adwords campaigns and paid them monthly to get the job done. After several months, they could not tell if their online efforts had […]
How Do Businesses Benefit From Pinterest?
So here is a quick tip on why Pinterest is getting so popular… it sells! Hey who knew? In fact I was a bit of a skeptic myself. Who had time for another Social Media Platform? It turns out that there are compelling reasons to get on this one. So let’s start with an example […]
Growing Your Email and Social Media Contacts.
It is February 2012. Has your Email Marketing list grown since 2011? How many new contact do you want to achieve? Did you increase your Facebook “likes” year to year? Everyday, I am asked how companies can increase their reach through Social Media and Email Marketing. So it makes sense that I have collected a […]
Connect The Dots on Email + Social Media-Helpful Workshops!
What are you doing different to market your company in 2012? Are you segmenting your target market with email marketing? Are you adding social media? Did you poll your 2011 buyers to see learn more about how your company and products are searched for and perceived? Have you Googled your company or products to learn […]
Walmart Goes Social and Local at the Same Time
I always say that the biggest benefit of social media is market research. Of course I am an analytics fan and always want to measure what we do for results. So it does not surprise me that Walmart is going local on social media and making it easier for their customers to interact with their […]
Facebook is Banking on Advertising Following Relevance
Changes are brewing with Facebook’s paid ad program and it is not what you think. This article about Facebook advertising changes are emphasizing powering up the referred by a friend category, buy putting an emphasis on the brand pages and bringing more power to them. Read up on the changes Facebook is implementing and keep […]
Facebook Changes Will Affect How Your Business Page is Received
In the last few weeks, Facebook has rolled out several new changes to its design, functionality, and privacy. It has introduced subscriptions, a real-time ticker, new ways to group friends, and is gradually releasing its brand new timeline features. These new features will change how you see your friends’ updates, your privacy settings, and how […]
Are you getting the most from LinkedIn?
Business is about connections and spreading the word about what you do and the niche that your company fills. So doesn’t it make sense that the more connected you are, the more movers and shakers will know about your products and services? When your peers and vendors learn regularly what you are up to, they […]
Make sure you check your own Facebook
Make sure you check your own Facebook stats (Insight demographics available when you reach 30 fans) and customize your content with those different groups interacting with you in mind. Keep in mind the idea of if you build it they will come. If you wait for them to come before you build it, they […]
Tips for Using LinkedIn
Are you making the most of LinkedIn? Besides being an online resume, LinkedIn offers features and tools that can help you put your best foot forward. It can connect you with associates and people who can vouch for you when others are looking for someone to help them get the job done. It is a […]
