Pro Athletes & Social Media
With preseason professional football on the top of everyone’s mind, Mashable recently considered the way the NFL has chosen to use social media – particularly Facebook and Twitter – to promote the league, teams, and the athletes themselves. Social media is a great tool for analysts, commentators and writers to take a survey of how […]
5 Tips to Maximize Your Facebook Business Page
If you currently are promoting yourself through a personal page, create a Facebook Business page instead. A business page has several advantages: it is search engine friendly, so web visitors can see your page even if they are not on Facebook themselves; there is no limit to the number of people that can “like” your […]
What is Google+?
Google has just released its new social network, called Google+ (as in “Google Plus”). Tech bloggers are calling this Google’s biggest attempt to rival Facebook. For the moment, it’s an invite-only service, still being tested. This release strategy is similar to Google’s launch of Gmail several years ago. Many of Google+’s features are similar to […]
Getting Started With Email Marketing & Social Media
Start by looking at your website’s traffic and how visitors behave on your site. How many unique visitors do you get a month? How long do they stay on your site? What are your top-20 referral sources? Then look at your social media and do the same: how many fans or followers do you have? […]
How can your blog best suit you?
Are you doing a blog? Is your blog integrated in your website? If not, you may be driving traffic to your blog but to your website. If your goal is to get that traffic to your website, you should rethink your strategy. Information on blogs is loved by search engines, but it is important to […]
Why do people “like” Facebook pages?
To increase your fans and understanding of social media, here is a study you may want to review. It helps to explain why, according to one study, consumers fan Facebook pages and what they expect from those companies. It also give you insight on keeping up with social media changes, which is no small challenge […]
Constant Contact Hosts Small Business Week Event
This is Small Business week and your business is being celebrated. Liz Harsch of Tailor-Made Advertising in Torrance will be on a panel at events that are scheduled through Constant Contact on Social Media and Email Marketing. The events are this Wednesday, May 18 in Santa Monica and Thursday, May 19 in Pasadena and you can […]
Getting Started With Facebook – When Should You Post?
The nature of the Facebook Newsfeed should encourage you to pace your updates. When people are browsing Facebook, they see an up-to-the-minute list of their friends’ updates and shared content. Get your information in there from time to time instead of all at once so that you can reach the most people. Make a calendar […]
What’s Your Company’s Social Media Strategy
Is your social media strategy in place? If not consider doing a little research in order to find out what your customers are saying about you and other companies like yours. It will help define your program. We suggest you use a few FREE online tools! Before you just start putting out content to represent […]
Facebook Rolls Out New Page Layout
As of today, March 10, all business and celebrity pages on Facebook will be turned over to the new format – similar to the profile changes rolled out earlier this year. Changes include featuring photos at the top of the page and giving your page its own news feed. With photos more prominent, businesses should […]
