How can you achieve your online marketing goals with measurement?
I am often told the same sad story over and over by business owners who have hired someone internally or used an outside vendor to do their SEO, Website, Social Media or Adwords campaigns and paid them monthly to get the job done. After several months, they could not tell if their online efforts had […]
How Can My Email Marketing Perform Better Than My Competition?
The average opt-in email gets a 15-20% open rate. Again these are email programs where the subscribers have agreed to accept your newsletter or regular communication with specials or offers. So how do you know that your emails are performing as well as can be expected? One way is to compare your results to the […]
