Is Your Social Media Paying Off? Learn How To Measure Results.
Here is the fact, Social Media (Facebook, LinkedIn, Twitter, Pinterest, Email, & Online Marketing) costs you, whether it is your time, a staffer or an outside vendor— therefore it costs you money that could be spent more efficiently on other marketing tools. So why are so few business owners aware of their results when it […]
How Do Businesses Benefit From Pinterest?
So here is a quick tip on why Pinterest is getting so popular… it sells! Hey who knew? In fact I was a bit of a skeptic myself. Who had time for another Social Media Platform? It turns out that there are compelling reasons to get on this one. So let’s start with an example […]
New Job Positions Developed In the Last 10 Years or Less
Forbes recently wrote an article called 10 Jobs That Did Not Exist 10 Years Ago. Why should you care? Because it is time for you to look at your business and your industry and see how you would fair in today’s job market? Do you have the skill set that is new in your industry? […]
How Can My Email Marketing Perform Better Than My Competition?
The average opt-in email gets a 15-20% open rate. Again these are email programs where the subscribers have agreed to accept your newsletter or regular communication with specials or offers. So how do you know that your emails are performing as well as can be expected? One way is to compare your results to the […]
How to Keep Your Email Subscribers From Unsubscribing
Are you wondering why people unsubscribe to a newsletter or email list? Let’s ask the question from a different perspective — why would you subscribe to an email list or newsletter? Would you want to receive a magazine subscription where the content of the magazine never changes or pretty much repeats itself each month? Well […]
Growing Your Email and Social Media Contacts.
It is February 2012. Has your Email Marketing list grown since 2011? How many new contact do you want to achieve? Did you increase your Facebook “likes” year to year? Everyday, I am asked how companies can increase their reach through Social Media and Email Marketing. So it makes sense that I have collected a […]
Social Media & Facebook for Business Bootcamp
Coming to the South Bay August 3rd! You’ve asked for more information on using Social Media and Facebook for your company. Now we have the perfect event for you on Wednesday, August 3rd from 10 am to 4pm at the DoubleTree Hotel Torrance. This is a one-day opportunity brought to you by Constant Contact, SCORE, […]
Tailor-Made Advertising is awarded WMBE Certification
Tailor-Made Marketing and Advertising has been awarded a WMBE (Women and Minority Business Enterprise) Certification by the California Public Utilities Commission. Although Tailor-Made has been in business since 1988, the same year as the certification program started, they only recently applied for the formal certification in hopes of qualifying for Utilities contracts. The certification program […]
