ComScore has published their top 50 US Websites for March and there are some expected and unexpected trends that should interest companies looking to increase their market share. Green sites were up 11% from the previous month (no surprise with Earth Day timing) and their growth seem to be making rapid gain as consumers search for products and services they feel better about buying. Other top performers like travel sites and car rental websites were up with Spring break. Yahoo beat out Google. And home improvement sites were up with the seasonal spring home improvement trend.
Take a look a the stats yourself and see what sites you think best attract your type of buyer. Online advertising is a key element of any media mix today; the beauty of it is that in many cases you can geotarget and utilize “birds of a feather” marketing strategies to help you get your message to the person who would shop for your product today. Remember that paid search is only one element of getting your message into the right hands. In addition, social media sites are on the rise and the demographic information you can access to help you target your message is constantly improving.
If you are looking to increase your online advertising program with a targeted focus, let us discuss your needs and provide a potential budget and proposal to help you create an efficient and effective online buy. If you are handling your online campaigns in-house, make sure you are tracking the results to ensure that money spent is generating sales.
Here is a copy of the top 50 for March. (Download PDF)
