Constant Contact Email Changes for July 2016

Constant Contact performs a major update on July 7, 2016.  If you are a past customer of  Constant Contact’s Email Marketing program, know that their new editor is a drop and drag system that is more user friendly and also offers new features that their clients have been requesting.  If you have Email templates you created prior to March 2013, they will not be available, so they should be saved before July 7.

The new program will include a toggle to the previous editor for customers who have emails they created after March 2013. It is a good idea to take the Getting Started with Constant Contact class to see how the new editor works. Their next webinar is June 30th. You can register here.

Important changes for the new editor are summarized here:

1. You can now drag and drop images and content blocks into your email template to create a more user friendly programming tool.
2. New templates are all mobile friendly and therefore one column templates that will look good no matter what device you use.
3. The feature to add a button includes customizing a button so you can create a quick call-to-action without an effort and enhance it with a demanding color to increase the call-to-action you want.
4. By separating out the Email library, you have more flexibility of managing the documents, images and Emails you have sent out before. In fact there is a simple way to save your email as a pdf to create a flyer should you want to use it in print or online as well.
5. Their new program can help you create Facebook ads from your coupons and promotions (if you use that feature of the program) and walks you through Facebook ads to help customers navigate that process more simply.
6. Autoresponders are a series of follow up templates, you can create that allow you to launch the series when you upload a list or a single contact to that list.  When you create the series of templates in Constant Contact, you can set up a fixed date or a series of dates for them to receive Emails from your account without you having to do anything but upload the email address into your database for that series of emails. Since we know that consumers today need to hear from a company 7-9 times in 6-8 weeks in order to remember your company.
7. Birthdays, Anniversaries and Date based Custom Emails are much easier to navigate as well as creating more date based series using their autoresponder tool. Since we know that these methods of advertising works, it enables the business owner to set these up in advance and upload your client and those dates you want them remembered and your custom designed email will address just that customer on the date you specify (even if you are on vacation).
8. Social shares also include Pinterest and Instagram so that social sharing is easier for all your social media platforms.

If you need help navigating the new editor or making more of your Constant Contact account, contact Tailor-Made Advertising for a one-on-one online or in person consulting appointment.  You can also attend free webinars and workshops by Liz Harsch by visiting Tailormadeadvertising.com to see her upcoming workshops. To schedule Liz Harsch as a speaker for on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, email us at tmade.mkt@verizon.net or call us at 310-791-6300.