Content Marketing For 2015 — 5 Tips To Success

5 Tips to Get Action Using Content Marketing in 2015

Content Marketing is the practice of creating content rich articles and posts to get the most results for your business or non-profit. It starts with the premise that I know my target market and therefore I can include content (words, articles, tips) that they are likely to want to learn or hear about from an expert.  By using words and content to drive the public to your website, ad or blog, your strategically placed stories and content with keywords and descriptions will attract more people like the ones you want the most. Here are a few tips of best practices for content marketing:

1. Create Trustworthy Articles & Posts. Remember that your number one goal on social media and online sites is to build trust for your organization. So ensure that every post or article you write is one that you would say helps create trust in the reader about you or your company.   60% of business social media posts should be helpful to the target market and provide them with something that saves them time, money or provides them with information they would not find easily on their own.
2. Keywords make your content easier to find.  The reality is that anything online is algorithm driven and popularity is important. If search engines are to find your thought provoking information, quotes or fact finding articles, you need to include words that people would use to search for that content. Also on your social media sites, you need keyword strong posts so that in a few seconds, I can figure out what you do or what your social media pages offer and see that I have arrived at the right place to learn more about what I am seeking.
3. Do Your Current Social Media Pages Descriptions Use Keywords? Take a look at the descriptions and categories for your facebook, Pinterest, Twitter, Linkedin, Instagram or your blogs and see what keywords are in your page description or about us section.  Edit the description to include those keywords that best describe your business or non-profit so it can be found and read more often.  Use the kinds of words the public uses to find your business. Use their common terms.
4. What you want to get out of your posts? What pages on your website or blog would you send your reader to in order to find what they are most interested in learning about? Don’t be afraid to repurpose other pages that support your business, like industry information or articles in local news that reinforce the need for your type of business or non-profit.  Example: It is fine to post an article from the Times online that talks about air quality if you are selling a product that helps reduce the impact of pollution. Even if that article does not mention your company, it may underscore the need for a product like yours.
5. Create a helpful newsletter that is a resource for your client & your prospects.  Your news articles should address the needs of potential customers and past customers so you may want an article on maintenance of the product you sell and another on the benefits of the product and how it affects other concerns your typical consumers face.  A balanced newsletter needs to be about what your consumers are concerned about so they see your newsletter as a solution source for them instead of being a vendor’s monthly ad. Provide them with free advice on the topics and keywords they are searching for most. The keywords will help you rank better with search engines and on social media.  Remember that a business that buys parts from you to help sell their products, is also interested in success stories about businesses like them and any tips you can provide to help them save time, money or find something that is helpful for their next step.  Be that source and they will subscribe to and keep in touch longer.

Want to learn more? Come to my  Social Media, Email Marketing and Strategy Classes  or one of my hands-on laptop bootcamps to help develop your marketing plan and your next promotion to get results. It doesn’t matter what your business is, we can find a way to design your next promotion or event effectively to accomplish your goals. Interested in using Constant Contact to grow your business? Click here to get started integrating your marketing tools today.

Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988.  Her company, Tailor-Made Advertising, is an Authorized SCORE & SBDC workshop presenter and an awarded Constant Contact Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects, Email us at tmade.mkt@verizon.net.  

For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email us at tmade.mkt@verizon.net or call us at 310-791-6300.