Facebook Advertising Can Be Cost Effective When You Target Your Market First.
When it comes to facebook paid advertising, businesses can get a lot done with very little money. But before you begin, it is key that you ask yourself a few questions first:
- Who are you trying to reach? Before you boost your post or do display ads on facebook, determine who y0u are trying to reach with your message. It is no longer enough to reach your fans on facebook since facebook is only sharing your posts with those people it determines want to see your posts. This has greatly reduced your reach considerably. But if you use the advertising tools you can target the people that you want to reach most and you can profile them to find others just like your current customers.
- Determine a region or way to define your market in order not to waste your funds. If you just allot money and then let your ads run, you will be shooting in the dark. However you can enter your demographic profile (age, shopping habits, interests, geographic location and more) in order to spend your funds where they will do you the most good. So before you get started see what your customers or target customers have in common and select an audience that makes sense.
- Create an ad that gets attention with a desirable price, a great image or using content or copy that really defines the action you want people to take. Don’t just try one ad or option, try several and measure your results. With facebook advertising you can limit your overall spend and run several types of ads at the same time. You can also see the results like in this photo.
Measure your results. In this example we were trying to sell unused hotel rooms so we used a post and boosted it as well as running display ads to people who were in the area for concerts in the region.- Use your other social media platforms to enhance your reach. In this case we used the conversation about #Coachella using the hashtag from twitter to reach people going to or interested in going to the concert.
Want to learn more about how to use facebook advertising and social media to reach your target market? Come to my Social Media, Email Marketing and Strategy Classes and Webinars or one of my hands-on laptop bootcamps to help develop your marketing plan and your next promotion to get results. It doesn’t matter what your business is, we can find a way to design your next promotion or event effectively to accomplish your goals. Interested in using Constant Contact to grow your business? Click here to get started integrating your marketing tools today.
Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988. Her company, Tailor-Made Advertising, is an Authorized SCORE & SBDC workshop presenter and an awarded Constant Contact Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in getting help for your marketing plan or your marketing projects, Email us at tmade.mkt@verizon.net.
For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email us at tmade.mkt@verizon.net or call us at 310-791-6300.
