Do you use email marketing?
Great! Now how often do you check your reports? Segment your lists? Customize your message and see if the recipients respond better? If so, do more of the same. If not, change and test a new direction and measure it after the fact.
The truth is that email marketing really does work. But it also takes some work to create campaigns that the recipients want to keep receiving. If you are just selling your products using email marketing, you will likely wear out your welcome. However if you review your feedback and identify what your recipients are interested in learning more about, you will retain interested parties and grow and connect with your lists better.
Want to learn more about how to do that? Get our newsletter for tips, or if you are in a hurry, join us at our Email Marketing Bootcamp and change the results of your email campaigns starting Wednesday, November 9th (click here for more information and to register.)
