When you want to know how your potential customers view your company, you can start by just searching for your company online. Immediately, you will learn what others see when they do the same. Notice how many good comments there are in comparison to bad on social directory sites like Google Places or Yelp.com. Does the listing represent you and what your company has to offer? See if your online advertising is working. Do you pay for listings on yellowpages.com or other websites? If so, do those websites come up with your name listed and what you do clearly defined?
When you do your own research, consider that if you were looking into a company like yours to provide a service, how would you feel about the information that comes up? Would you give your company a consideration? If not, change your online image. If you are satisfied with your primary product or service profile, consider adding pages or listings of other product or services you sell to attract your secondary market or specific segments of your market.
Over time, like branches on a tree, your internet footprint should expand and appeal to different targeted individuals who are looking for your services. Make sure that your searches include the area in which you market so you truly see what your local market will see. For more information on helping your company improve their online representation, contact Liz Harsch with Tailor-Made Advertising in Torrance at 310-791-6300 or liz@adteamLA.com.
