With so many changes coming with digital marketing, along with changes in spending and inflation in 2023, consider some 2023 Marketing Trends that may improve your Marketing Plan. Now is the right time to reallocate your budget to work assertively to get more from your marketing efforts.
Trend 1: Privacy Settings and changes will phase out 3rd party advertising tracking and cookies by 2024. This change means that you only have 2023 to benefit from cookies. In addition, it is imperative that you set up your Privacy rules into your website as well as identify Cookie use. Take some time to update your website with the necessary credentials. Also use 2023 to encourage first party sign-ups and connections so that your marketing in 2023 is not dependent on 3rd party cookies.
Trend 2: Add Podcast or Short Video Marketing to your marketing mix. Most major advertisers are adding short video content and podcasts to their content marketing as many consumers are connecting with their social feeds throughout the day. By having content that you can share throughout your social media, website and blog, you will create very usable and easy-to-promote media to your marketing mix. You can also integrate your content into the advertising options within podcasting and video platforms for an inexpensive and targeted marketing tool.
Trend 3: Customer Retention is key in 2023. As inflation and costs go up, customers become more price sensitive. However, happy customers tend to stick with their favorites and unhappy customers shop around. This is the year to make Customer Satisfaction a priority. Consider sending a poll or survey asking your past customers what you can do to improve your products or services this year. Use that information to improve your relationship with your customers. Don’t forget to send quarterly Thank You’s and customer appreciation discounts, coupons or advice with your monthly newsletter.
Trend 4: The importance of Omnichannel Marketing. Given the many ways that today’s consumers connect with companies, it is key that you use all the tools that your customers use to connect with businesses or organizations like yours. Consider reviewing your current marketing tools to see if you are maximizing the platforms you are on and ensuring that your marketing efforts are consistent on each platform. Also review your stats to see if your customers are using the platforms you support or if they have moved to other tools. Integrate your online and offline experiences by consistently connecting your traditional media, online media and social media. Also use those tools to get first party contact information as much as possible to help with Trend 1 above.
Trend 5: Content Marketing is delivering a more targeted and personal result. Developing the right content at the right time means that you have a plan to provide the right content to your past customers and the right content to potential customers. This means targeting the audience before designing your content and making sure it is seen by the right group and others that are similar to that market. Content comes in all shapes and sizes, ranging from your blog or article content to short videos to podcasts to webinars and events, etc. Whatever you are designing, make sure there is a follow-up, a link or a download that provides your contact with the answers they need in order to connect. Make sure there is a natural Next Step for your followers, fans and subscribers.
Find The Right Media Mix To Achieve Your Growth Goals
If you want to expedite your Thank You’s using email marketing tools, consider using a template-based, user-friendly application that tracks and adds contacts to your CMS and Email Marketing database automatically; click here to try Constant Contact which provides trackable Email Marketing, Landing Page creation, SMS Text Marketing, Social Posting and simple Website Pages. If you need help with your marketing strategy or setting up your marketing plan, contact Tailor-Made Advertising here or call them at 310-791-6300 to keep your organization thriving.
Liz Harsch is the owner of Tailor-Made Advertising in Torrance, CA. Her firm provides marketing, training and consulting to identify marketing and media alternatives for business owners. As an experienced Marketing Director, Media Planner, Liz has trained small business owners for Constant Contact, SCORE, SBDC, SBA, Cities, MWD and County outreach partners plus many Chambers of Commerce for over 25 years. She can be reached at her Torrance, CA, office at 310-791-6300 or by email at liz@adteamla.com. You can also see her upcoming training workshops calendar at http://bit.ly/workshopscal .
