While we are here to to assist you on all your marketing projects, I am also happy to give you a little FREE advice. In addition to creative design in print or online media ads, content is king. You want content that is searchable and directly related to what you do. While it’s important to connect with people on a personal basis, over time you want to set your company up as an expert in the field. This allows you to buy some “mind share” over time with your target market.
This recent newsletter we sent out offers tips for helping your advertising efforts get more attention. Let me know if you have any specific questions that this newsletter does not answer.
If you need content developed, we can help you with creating blogs and a social media calendar for you to follow. However if you’re not ready to commit to paying someone to create content to get you searched and noticed in social media, you can start by following industry Twitter or Facebook feeds and simply share or re-work the information for your posts. Developing your own content can be time consuming, so have a plan to get your readers to follow your content to whatever next action you want them to take. Here is some information we’ve put together on strategizing your social media plan.
