Start by looking at your website’s traffic and how visitors behave on your site. How many unique visitors do you get a month? How long do they stay on your site? What are your top-20 referral sources? Then look at your social media and do the same: how many fans or followers do you have? What are they most interested in about you?
Once you’ve charted where your company stands with web and social media traffic today, devise a plan to improve your efforts. Start allocating some money and/or time for adding social media. Customize your Facebook page and determine what action you want visitors to take and how you will interact with them.
For example, Social Media will provide you with clues as to what your potential customers are interested in. Follow up that engagement with email marketing. With our opt-in program, you can send information to several contact lists, customized with messages that are targeted to that specific group. Try a FREE 60-Day Email Marketing trial with Constant Contact to get started with email marketing.
If you’re trying to attract brand new customers, determine a budget for paid online search campaigns. If you are looking at a Google AdWords campaign, make sure that your landing page is set up with the keywords that you’ve selected for your campaign. Otherwise other bidders’ ads will rank higher. It really does pay to have someone check this out for you and suggest changes to your website or ad program that will help your ads be more relevant and deliver you more clients. It is also key to set conversion goals to make sure you are getting sales from your efforts.
At Tailor-Made Advertising, we can help you organize your goals before your project begins, saving you money and time. We also consider your online goals before we begin. For your paid search campaigns, we will suggest keywords that make sense to attract the kind of client you want most. We can also help you find ad opportunities through websites that attract your target market.
For more information on our services and to discuss your company’s unique needs, contact me today or post your general questions on our Facebook page and we will be happy to respond. All the best in your marketing efforts and the growth you deserve.
