Are you ready to use holiday promotions to help grow your business? If so, here are the upcoming calendar dates for 2014 that should be part of your planning. Create promotions or emails that help you get more bang for your event by tying your promotional efforts into already established sale or holiday hash tag events. Remember that if you follow a hash tag or retweet a post, you are inviting the audience for that conversation to join you with your offer or promotion identified by the hashtag that accompanies it. Use this list and add to it any industry events that you may feel work for your company. Brainstorm with your team the type of promotion you are using to encourage your followers and email contacts to share this promotion with their social media followers. Don’t forget to Email to your contacts to let them know about your promotion & events. And don’t forget to turn on the social share bar when you send your eblast so they can click on their social media accounts and spread the word with the click of a mouse. And add a deadline on your offers to get a better result. Remember that a 1 day sale performs better than a 1 week sale because it is more urgent and those emails get read more often.
NOVEMBER 2014
11/11: VETERANS DAY– THANK OUR VETS
11/27: THANKSGIVING / THANK YOUR CUSTOMERS BEFORE
11/28: BLACK FRIDAY / BIGGEST SHOPPING DAY OF THE YEAR
11/29: SMALL BUSINESS SATURDAY – AMERICAN EXPRESS AND LOCAL PLATFORMS SUPPORT BUYING LOCALLY
DECEMBER 2014
12/1: CYBER MONDAY / ONLINE PROMOTIONS
12/2: GIVING TUESDAY / NON-PROFIT SEASON GOALS
12/15: 10 DAYS TO CHRISTMAS
12/16: 8 DAYS OF HANUKKAH- BEGINS – REMEMBER TO ADVERTISE PRIOR
12/15: 10 DAYS TO CHRISTMAS – GOOD TIME TO START COUNTDOWN SHOPPING DAYS
12/24: CHRISTMAS EVE – LAST MINUTE SHOPPING
12/25: DAY AFTER CHRISTMAS / SECOND BIGGEST SHOPPING DAY OF THE YEAR
12/31: NEW YEARS EVE
JANUARY 2014
1/1: NEW YEARS DAY
Want to learn more? Come to my Social Media & Email Marketing Classes and hands-on laptop bootcamps for help developing your next Promotion. It doesn’t matter what your business is, we can find a way to design your next promotion or event effectively to accomplish your goals. Interested in using Constant Contact to grow your business? Click here to get started integrating your marketing tools today.
Liz Harsch, has been helping small and medium sized businesses make the most of their marketing investments since 1988. Her company, Tailor-Made Advertising is an Authorized SCORE workshop presenter and an awarded Constant Contact Email Marketer and Authorized Local Expert presenting Workshops for Constant Contact, SCORE, SBDC, Metropolitan Water District, multiple Chambers of Commerce, The City of Los Angeles and other Organizations. If you are interested in a quote or more information on a mobile website email us at tmade.mkt@verizon.net. For more information about Liz or Tailor-Made Advertising, visit tailormadeadvertising.com. To schedule Liz Harsch as a speaker on Traditional and Online Marketing, Social Media, Analytics or Email Marketing for your organization, Email us at tmade.mkt@verizon.net or call us at 310-791-6300.
