Are you doing a blog? Is your blog integrated in your website? If not, you may be driving traffic to your blog but to your website. If your goal is to get that traffic to your website, you should rethink your strategy.
Information on blogs is loved by search engines, but it is important to know if that traffic stops there. If your blog is in your website, that traffic is exposed to what you sell and you can teach them more about the other services or products you provide. When blog readers respond to your blog posts, make sure you track that traffic to see what users are doing next, how long they stay on your site and what pages they review.
There are some wonderful tracking tools on your blog and Google Analytics that can help you decide what subjects on your blog bring in the most business and what subjects don’t really have an audience. Remember the beauty of social media is learning about the client while they are learning about you.
Make sure you are using the right tools and you are driving your traffic in the right direction. Your social media and your blog need to be involved in mapping your web traffic. For more information on how to track and evaluate how your blog and social media are working with your website, give us a call 310-791-6300 or email your questions.
