Make sure you check your own Facebook stats (Insight demographics available when you reach 30 fans) and customize your content with those different groups interacting with you in mind. Keep in mind the idea of if you build it they will come. If you wait for them to come before you build it, they will not find a page worth visiting again, so why fan it?
For example, suppose you find that most of your current followers are females between 20 and 30, and your market is men 30+, you will want to tailor your copy and content to get those women to share your message with the men in their lives. If you want instead to appeal to those men directly, look at your content and see I you are speaking to them about content they are interested in following. Look for articles and thought leadership content that will give your company credibility and value those women will want to pass on and share with the men you are looking to win over. It is key that you look at those demographics to make sure the messages and content you are providing is valuable to your fans. Also if you think you are selling to men and find out your fans are mostly female, consider who in the household makes the decisions about the products you represent. It could be that he uses the product but she is more likely to buy it (particularly if it is available at traditional stores or at places where she is shopping). So again tailor your content to appeal to your fans.
While you are looking at your own Facebook page fans’s demographic profiles and learning what posts you have been the most successful with them, take a look at how today’s Facebook users fan pages and why. Check out this study put out by Constant Contact’s Quickstarter program.
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